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Manager, Travel Marketing

Senior marketing professional with over 20 years of experience in account and personnel management in the marketing and advertising industry.  Detail-oriented, passionate, and articulate team-player with a depth of valuable and diversified leadership experience.  Organized planner with exceptional capabilities in managing multiple, concurrently running tasks including specialized events.  Cool under pressure and tenaciously does what it takes to the get the job done.  Effective communicator, negotiator, and decision maker.  Trustworthy, highly respected, and interfaces positively and professionally at all levels. 

Seasoned marketer with knowledge of multiple verticals including travel, franchising, automotive and the ski and surf industries of the Action Sports Industry.

Liaise with Product Management to communicate Travel offers to our extensive member base through varied media including traditional and online tactics. Builds annual budget of over fourteen million dollars across a diversified geographic location. (Multiple clubs and budgets throughout the ACE footprint).  Responsible for annual development of vendor co-op marketing plans.  
Accomplishment Highlights:
•	Recruited, hired and manage a staff of 5 associate marketing managers and 2 contract graphic designers.

•	In cooperation with accounting, set up an online billing system to execute and track co-op billing.  Allows for monthly accrual and invoice reporting as well as an accounts receivable report. Accounts Receivable as low as 5 %.

•	Managed set-up and execution of over 40 trackable phone numbers in order to present an integrated ROI report on direct mail, which includes both match-backs, and call data. 

•	Sat on a task force, which developed an online media plan that reduced our “cost per total online booking” down to a profitable level allowing the campaign to continue and sales to increase.

•	Developed a publications strategy using non-traditional tactics to promote travel partners, (cover wraps, clean release notes, BRCs, etc.)

•	Developed a catalog print strategy that demonstrated breadth of product for both core and luxury products.  ROI has breached over 1200%

•	Conceptualized a cross-product strategy between AAA Credit Card and Travel to promote the Pleasant Holidays brand.  Most successful program to date resulting in increased credit card applications and use and revenue for the Pleasant Brand.  Success of the program prompted adoption at the AAA National level.

•	Developed a robust integrated marketing campaign for “Aloha Days” including social media posts that resulted in the best campaign results in AAA history exceeding sales by over 30%.

Awarded the "Be Legendary" award recognizing employees who demonstrated excellence in creating outcomes or experiences that exemplify legendary service and promote AAA's culture and values.

Supported all franchise brands (5), with both customer and franchisee facing marketing tactics all by using outsourced staff and one in-house graphic designer. Coordinated all activities and budgets with executives, managed the P&L of the division as well as built ad fund budgets for each of the franchises.  

Accomplishment Highlights:
•	Key player in the development and execution of a new “marketing services” strategic positioning for 3 of the print franchises.  

•	Created a large network of graphic designers, copywriters, strategists, and printers in order to execute on all initiatives.  

•	Selected vendor, developed business rules and devised creative vehicles for an award-winning centralized direct-mail platform that achieved 95% participation by franchises.  Single most successful program in the company’s history.  Franchisees averaged a 4% response rate.  

•	Established site architecture, managed CSS template creation for a completely new franchise website as well as corporate site.

•	Designed and developed a successful sales collateral system used by all franchise brands within a very limited budget. ($25,000).  Produced numerous new tools and templates in several formats, including a complete iconic system that clearly demonstrates elements of an integrated marketing campaign.  

•	Concepted vertical marketing approach to sales by packaging an integrated marketing suite of creative, complete with industry overview, physical marketing collateral and sales plan.

President, Summit Marketing Communications

Find out detailed information about Kellie Rappuhn, Manager, Travel Marketing in Huntington Beach, CA

Kellie Rappuhn: Manager, Travel Marketing in Huntington Beach, CA

Kellie Rappuhn

Automobile Club of Southern California

Franchise Services Inc.

Pasadena City College