Lifestyle

Moto & Powersports

Outdoor

Advertising and Brand Marketing Manager

A seasoned marketing professional with a vast amount of experience in numerous industries including motorsports, action sports, lifestyle, and wine & spirts.

· Plan, create and implement all marketing projects that promote goodwill and enhance sales/promote K1 Speed.
· Manage annual Marketing and PR budget of $7M.
· Plan, create, and execute all Social Media initiatives for K1 Speed brand outlets.
· Sustain database of all industry contacts and update when necessary.
· Draft, finalize and distribute press releases based on K1 Speed’s needs.  
· Create, build and retain relationships with all industry magazine and press associates.
· Prepare and execute media-related plans, activities and events
· Create cross promotional marketing objectives with charities, outside industry contacts, and partners.  
· Initiate new media and sponsorship opportunities (i.e. magazine product reviews, event sponsorship, etc.).
· Assist with new and updated product copy from year to year.
· Monitor advertisement-response data; prepare presentations for the company
· Competition research (i.e. competitor email campaigns, web development, social media).

· Plan, create and implement all marketing projects that promote goodwill and enhance sales/promote EVS products.
· Manage annual Marketing and PR budget of $1M.
· Manage EVS’ entire social media network.
· Sustain database of all industry contacts and update when necessary.
· Draft, finalize and distribute press releases based on EVS’ needs.  
· Create, build and retain relationships with all industry magazine associates.
· Collaborate with the Athlete Marketing Manager and Inside Sales Reps to facilitate and implement specials.
· Create cross promotional marketing objectives with charities, outside industry contacts.  
· Develop strategic sales and marketing plans to increase brand awareness and sales by utilizing EVS Athletes.
· Launch selling promotions in a timely manner that coincides with EVS sponsored events, holidays, races, etc.  
· Assist in developing athlete marketing and sales campaigns to achieve company sales goals.
· Manage CRM database and mass email schedule.

Marketing and PR Director

· Managed all social media content (Facebook, Twitter, YouTube, and blog).
· Managed Revgear pro and amateur athletes; as well as coaches, gym owners, and Ring Girls.
· Processed and coordinated fulfillment of sponsorship requests and fighter contract obligations.
· Maintained relationship with media.
· Digital and print marketing metric analysis.
· Maintained digital, video, print archives.
· Managed Email and CRM Marketing.
· Provided copy for Quarterly Revgear catalog; in addition to quarterly licensee catalogs.
· Coordinated product filming and photo shoots.
· Created new "outside of the box" marketing programs.

Marketing Manager

· Assisted VP of Marketing/Sales and Director of Marketing.
· Maintained Speedway’s website (content generation, information/ad placement, web design/layout).
· Managed all social media content and blogger outreach.
· Lead development and launch of Speedway’s Mobile Application in coordination with third party vendor.
· Oversaw development and continued maintenance of Mobile Website with Speedway’s I.T. department.
· Created all graphics and graphic media (tickets, flyers and brochures, ads, signs).
· Created innovative promotions (on-line contests, text-to-win).
· Maintained facility signage, design, and placement.
· Facilitated drivers for press conferences and media appearances. 
· Coordinated and documented driver press conferences.
· Draft and finalize press releases when needed (in conjunction with PR dept.)
· Worked efficiently with ad agency 
· Managed entertainment for and during events.
· Managed community outreach and marketing via grassroots marketing events (street teams, show car).
· Photo and written documentation of every in market events.
· Managed yearly promotional budget while reducing expenses and increasing Speedway’s market exposure.

Manager of Marketing and Promotions

· Assisted General Manager and Corporate Sales Executives
· Maintained social media websites (Twitter, Facebook, and Constant Contact Email Marketing).
· Maintained website updates and content.
· Facilitated drivers for press conferences and media appearances. 
· Managed bands and car clubs on event nights.
· Formatted and published monthly Speedway Newsletter.
· Designed and published weekly promotional flyers, tickets, programs. 
· Managed community outreach and marketing.
· Photographed and documented each event.

Director of Marketing and Promotions

Find out detailed information about Randall Hoppe, Advertising and Brand Marketing Manager in Costa Mesa, CA

Randall Hoppe: Advertising and Brand Marketing Manager in Costa Mesa, CA

Randall Hoppe

K1 Speed

EVS Sports

Revgear Sports Co

Homestead Miami Speedway

Irwindale Speedway

Cal Poly Pomona

United States Sports Academy