Fernando Diaz

Summary

Self-directed and collaborative senior marketing strategist, talented at driving results by impacting consumer behaviors to drive action. Accountable and well-rounded marketing expertise encompasses media planning and buying as well as agency implementation and support with full knowledge of channel mediums across traditional, digital and experiential. Innovative and adaptable, known to establish processes that drive growth and enable teams to push past creative roadblocks.

CAREER HIGHLIGHTS

Marketing Strategy – Devised long-term branding strategy for 2,250+ Jack In The Box locations across 58 designated market areas, leading both brand and agencies in unifying messaging and strengthening market position.

Diversified Category Experience – Served multiple client categories including CPG, QSR, Education, Automotive, Apparel, B2B and B2C. Overall client experience includes Mars Wrigley, Starbucks, Jack In The Box, UCSD, Brandman University, Kaplan University, ASICS, AGCO, Nissan and PayPal.

Team Leadership – Strategic thinker with a background of success in both internal corporate marketing roles and agency / client support capacity. Presided over 45 team members across multiple agencies while leading the team at Jack In The Box. Groomed interns and entry level associates within media, client service, digital and creative teams through multiple agencies.

Communications Planning – Created holistic planning communication goals across broadcast, print, social, OOH and digital. Developed creative messaging approach to drive campaign performance based on holistic messaging strategy. Implemented and drove direct campaigns to appeal to diversified ethnic groups aligning within the target audience.

Connections