Master of Science in Sports Management and Marketing

Skate

Snow

Surf

Mountain biking

Snowboarding

Soccer

Videography

Skateboarding

Surfing

Photography

Film

Master of Science in "Sports  Management and Marketing"  from University of London. I have years of experience in the action sports industry as a retail store  manager, team manager, and  freelance and contracted  skateboard videographer/editor.  Also, a proficient copywriter and  journalist.

•Directed DC’s global copywriting production as a key member of the creative marketing team.
•Ideated, created, edited, owned and delivered all consumer-facing and  internal marketing copy.
•Overhauled the core copy process to improve efficiency and engagement across design, product, marketing, social, SEO and digital teams.
•Redefined and evolved DC’s tone of voice, storytelling, naming conventions and global usage guidelines.
•Partnered with the CMO and Creative Directors to develop copy-driven creative for seasonal and perennial brand campaigns.
•Implemented results-driven email, paid and social strategies to align messaging, engage audiences and increase click rates.
•Directed junior copywriters, freelancers, SEO, ECOM and global teams to ensure all copy—from concept to market—was delivered on-brand and on time.
•Partnered with third-party collaborators and outlets to develop copy for brands including Disney, Marvel, Star Wars, Monster Children, Bento Box, Andy Warhol Foundation, Fireball Whisky, AC/DC and more.

Global Director of Marketing Copy

•Created, edited and owned all global brand copy—focusing on email campaigns, social, web, print, catalogs, video scripts and press releases.
•Worked with the marketing team to conceive copy-focused ad campaigns within the brand’s budget.
•Directed and executed a coordinated social media, PPC and email marketing campaign that increased holiday ECOM sales by 20% in 2017/18.

Copywriter, Marketing Consultant

•Crafted Palm’s verbal identity and executed a cohesive cross-channel copy narrative for the international brand launch in October 2018.
•Produced, edited and updated all copy on Palm.com.
•Collaborated closely with the design, marketing and sales teams to execute global marketing plans—from concept to creation.
•Created original marketing concepts and copy for coordinated web, social, print, blog and email campaigns.
•Produced effective copy for training and sales guides, press releases, and marketing materials for third-party distributors like Verizon and Qualcomm.
•Managed and edited marketing copy across all platforms to maintain and project Palm’s emerging global brand voice.

Head of Copy

Find out detailed information about Sean Hetherington,  in San Diego, CA

Sean Hetherington: in San Diego, CA

Sean Hetherington

DC Shoes, Inc.

PROTEC HELMETS

Palm

University Of London