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marketing Technology 

<p>An innovative marketing expert with a
master&#39;s degree in business analytics, I
excel in achieving revenue goals by
establishing and expanding customer
bases. As a highly organized media
professional, I bring a wealth of
experience in planning and executing
extensive promotional campaigns to
support unique client objectives. My
strength lies in being a strong
communicator and team player,
proficient in collaborating with crossfunctional
colleagues to develop and
launch original marketing strategies.</p>

- Client: Google B2C
● Implemented innovative strategies, utilizing custom variables to decrease page load time and boost conversion rates by 25%.
● Proactively future-proofed client tech stacks, addressing challenges in a cookie-less world and educating stakeholders on critical regulation changes.
● Guided conversion measurement use, including UTM parameters, FTP uploads, APIs, and S2S integrations, as well as linking ad platforms.
● Generated new tags and monitored end-to-end measurement
implementation, troubleshooting, and QA for Google B2C product launches.
● Created and updated both client and internal dashboards for new product campaigns.
● Deployed performance optimizations, achieving an impressive 15x increase in conversion rates for Google B2B client campaigns.

MarTech Manager

● Forged impactful client partnerships for B2B demand gen campaigns, contributing to the achievement of campaign renewal targets.
● Successfully pitched product changes, resulting in incremental spending growth with budgets reaching $1m+.

Customer Success Manager

Led planning and execution of OOH media campaigns, negotiating contracts,
and optimizing reach with industry-leading attribution strategies.
● Managed budgets ranging from $250K to $1M, ensuring optimal allocation
and resource utilization.

Media Planner

Developed media plans to achieve clients' unique marketing goals.
Conducted client-focused analyses of relevant websites, technologies, and alternatives in support of the Buyer/Planner. Client: Salesforce, JUUL.


PROFESSIONAL EXPERIENCE, CONTINUED

Assistant Media Planner

Drove revenue by securing new partnerships with clients through consulting, needs identification, and growth plan
implementation. Established clear communication channels to ensure the recruiting team maintained a complete
understanding of evolving client needs.

Client Partnership Executive

Achieved sales goals as a result of detailed business acumen. Managed a pipeline of SMB clients throughout the entire
sales cycle. Educated and consulted clients to understand each personal marketing strategy.

● Performed duties to ensure client success with a focus on customer retention. Maintained the value and revenue stream of existing client relationships. Helped partners meet and exceed their goals.

Account Executive

● Event management, marketing, and project coordination for local startup funds. Revitalized marketing strategies to integrate new communications channels and expand the target audience. Increased year-over-year event attendance by
20%.

Marketing Assistant AND Event Management

Supported marketing goals by connecting with customers through social media and utilizing the Epic Mix application.
Recorded, tracked, and analyzed promotional data to measure progress for marketing KPIs.

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Find out detailed information about Kyle LaPierre, marketing Technology  in Incline Village, Nevada

Kyle LaPierre: marketing Technology in Incline Village, Nevada

Kyle LaPierre

EssenceMediacom

Selling Simplified

Billups

Mediasmith

JBCconnect

Yelp

The Institute for Innovation and Economic Development iiED

Heavenly Mountain Resort

University of Nevada Reno

California State University Monterey Bay