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Communications Manager

Dynamic marketing professional experienced in developing & translating creative strategies into engaging brand stories for national fashion / lifestyle brands such as Converse, PUMA, ASICS, Titleist, and TJ Maxx / Marshalls. Lead internal/ external creative teams, conceive and execute concurrent marketing programs, and develop creative strategies for distinct brand positioning. Think in terms of big picture: plan and consider all creative elements that go into actualizing each project. 


Responsible for developing and influencing the creative direction for the Women’s Performance Business, primarily in ASICS social and digital channels.
¥	Developed social strategy for Women’s specific Instagram channel.
¥	Directed website design, copy, video, and overall content strategy through the lens of the female consumer.
¥	Identified and directed freelance content producers from briefing to final production.
¥	Developed mood boards and creative briefs to communicate creative vision.
¥	Attended ASICS’ events to capture brand related stories around team athletes to integrate into social plans.
¥	Partnered with apparel, footwear, digital, e-commerce, photo and events to drive women’s-specific digital creative.
¥	Engaged in on-going social platform research to keep a pulse on emerging trends, influencers and innovative ways to tell the ASICS Women’s brand story.
¥	Acted as creative consultant to Women’s Business Director for ASICS’ first ever consumer facing catalog, influencing cas

Partnered with team in styling products and fashion for commercial / editorial photo shoots in studio and on location. Manage figure and still life styling for fashion / product shoots. 
•	Collaborated with other stylists, photographers, studio managers, art directors, account managers, producers and adjunct photo crew to achieve desired look.
•	Prepared all wardrobe/prop details for shoot; organize and manage product, provide on-set styling, and procure / return products.
•	Notable clients include Sony Pictures, Converse, Titleist, PUMA, KEDS, Hasbro, Marshalls / T.J. Maxx, Talbots, Rue La La, Boston Magazine, Homegoods, Casual Male, Sebago, and Swimsuits For All.


Freelance Photoshoot Stylist

Recruited by CEO to help position new outerwear brand in the marketplace.
•	Partnered with CEO, Marketing Director, and all freelance creative partners on creative operations.
•	Art directed studio and lifestyle shoots for brand’s first two seasons of product; developed shoot concepts, created story boards and creative brief for photographer; built shot list, casted talent, sourced props, and styled product on set. 


Creative Director/Consultant

Oversaw all aspects of daily studio operations; coordinated corporate advertising and editorial photo shoots; managed studio calendar, daily correspondence, and travel logistics for location shoots. 
•	Liaised between clients, stylists, and talent agencies to manage shoot planning and logistics.
•	Sourced photo shoot locations and all necessary assets based on client’s specific creative needs.
•	Casted talent while managing details related to pre-production. 
•	Billed clients, determined overages, and provided potential clients with cost estimates.
•	Major clients include:  BJ’s Wholesale, Staples, Arnold Advertising, and Hannaford.


Photo Producer

Collaborated with agency team to develop and deliver viable strategies and creative concepts for local / international clients seeking engaging marketing and identity solutions.  Created and executed on-strategy content for print, digital, and social media.
•	Developed and managed social media efforts for local / international clients, including strategy and content development, community monitoring, and analysis 
•	Led consumer insight research to inform brand direction; based campaigns on character, product, and demographics. 
•	Played a key role in brand identity process, including positioning and naming of product, taglines, brand manifestos, messaging architecture, tone of voice, and brand guides.
•	Grew, maintained, and teamed with clients to identify needs.
•	Mentored, supported, and managed agency interns.


Copywriter/Brand & Creative Strategist

Conceived, developed, and executed seasonal & event-driven national marketing campaigns for all TJX brands. Oversaw creative process, including photography selects, layouts, retouching, copy, and production. Delivered product on deadline and within budget. 
•	Developed creative briefs to communicate campaign vision and strategy to creative services team.
•	Played integral role in planning / executing on-site and studio photo shoots; developed shot list, coordinated samples, obtained talent and location approvals, managed budget / product, and on-set brand management.
•	Collaborated with cross-functional marketing teams to execute seasonal in-store signage, emails, social media campaigns, online advertisements, experiential marketing, and radio and TV broadcasts.
•	Teamed with buyers and planners to review seasonal buys and product information, set campaign strategies accordingly.
•	Partnered with store operations to ensure store-level marketing campaigns were executed as planned.
•	Man

Advertising Specialist

Find out detailed information about Lisa Gillette, Communications Manager in Newport Beach, CA

Lisa Gillette: Communications Manager in Newport Beach, CA

Lisa Gillette

ASICS America

Anchor Artists

Alps and Meters

Heath Robbins Photography

Worx Branding & Advertising

TJX Companies, INC.

St. Michael's College