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Director, Multichannel Marketing

Experienced marketing manager, copywriter, creative developer and leader.

Create strategic plans, testing methodology, develop tactics, implement programs and analyze results for multiple online and offline channels such as email, direct mail, natural & paid search, social media and regional marketing programs to grow new customer acquisition, drive appointments and increase brand awareness.
Collaborate with Creative, Merchandising, Marketing, Ecommerce and Sales team members to ensure brand consistency and maximize campaign activities across channels.

Drove in-home appointment growth through email, direct mail, digital display, print ads, shared mail, radio, local area campaigns, home shows and social media. 
Created marketing plans, developed creative & copy, executed tactics, managed vendors and communicated programs to internal departments and regional sales forces.
Managed 2 associates in the marketing department.
Grew owned channel appointments by 200% year over year.
Developed original corporate Facebook page.

Manager, Direct Marketing

Developed and marketed existing enterprise-wide products for payment systems and investments products for credit unions.
Generated new ideas and business plans for new products from pilot to launch.
Managed a team of 5 Product Managers.
Created promotional and awareness campaigns that increased member registration to educational events. 
Developed advertising campaigns from creative strategy, to copywriting to art direction.
Created and developed marketing campaigns for payment systems and investment products.
Managed 2 Graphic Designers.
Wrote and executed email campaigns to promote products, services, events and member communications. 
Assisted in PR communication plans to foster credit union executive loyalty.

Director, Product Management and Marketing Manager / Copywriter

Created marketing plans and executed lead generation programs for regional sales centers that increased marketed funded loans from 5% to 30%.
Executed lead generation campaigns through direct mail, email, voicemail broadcast and telemarketing that decreased the cost per lead by 36%.
Developed creative briefs, wrote copy and directed internal designers.
Teamed with print, lettershop, email, internet and telemarketing vendors to deliver the maximum amount of qualified leads.
Trained sales teams on new programs and worked with offshore customer service associates to improve retention programs.
Analyzed results to make recommendations to senior management.
Accelerated customer retention growth through triggered direct marketing programs.
Implemented an internal outbound dialer program that increased leads by 15%.

Regional Marketing Manager/Marketing Manager

Liaison between the client and agency to maintain client satisfaction and grow business. 
Developed creative strategies, negotiated timelines and maintained creative quality. 
Executed e-commerce programs to swiftly impact hotel occupancy by 20%.
Worked with the production team to ensure quality printing and cost-effective packages. 
Led the creative process from creative strategy to final client presentation. 
Exceeded service levels for several clients that helped to increase business.
Consistently met deadlines while providing high-quality creative and lead generation.

Sr. Advertising Account Executive

Gained agency experience quickly by experiencing different roles in a very small organization.
Managed job flow to meet client and media deadlines. 
Wrote copy and made layout recommendations.
Created and maintained a detailed monthly media schedule.
Interacted with hotel sales and marketing directors.

Traffic Coordinator Intern, Account Coordinator

Assisted in leading a team of junior college baseball players to develop fundamentals, advance mental approach, improve practice skills, bolster confidence, accelerate game performance, handle adversity and strengthen personal development.

Assistant Baseball Coach

Find out detailed information about Matt Jamison, Director, Multichannel Marketing in Lake Elsinore, CA

Matt Jamison: Director, Multichannel Marketing in Lake Elsinore, CA

Matt Jamison

Smith+Noble

3 Day Blinds Corporation

Western Corporate Federal Credit Union (WesCorp)

H&R Block Mortgage

Grey Direct West

Schindler Marketing Group

Santa Barbara City College

The Advertising Arts College of San Diego

University of California, Santa Barbara