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Seasoned Sales, Product Developer and Brand Management Specialist with 20+ years in the skateboard, footwear & apparel industries.  Highly motivated with strong leadership ability.  Identified unique business opportunities with retailers leading to proven sales strategies.

Previously managed brands including JanSport, Skatepark of Tampa, Diamond Supply Co., Stance, Jason Markk, UXA and Sole Technology brands.  Managed Co-branded collaborations with Nike SB, Vans, HUF, Mark Gonzales, DVS, Brixton and more.  Maintained strong relationships and knowledge with key, specialty and boutique retailers including Extra Butter, Steven Alan, Rime, Alumni, Wish, Epitome and Major DC. 

New York City-based position with territory across the East Coast. Managed premium boutiques, streetwear and luxury retailer accounts with emphasis on New York City, Boston and Philadelphia. Select retailers including Extra Butter, Rime, Urban Outfitters, Pilgrim Surf & Supply, Bloomingdales and Opening Ceremony.

• Developed strategic partnerships with fashion and endemic media, blogs and social influencers including HYPEBEAST, Highsnobiety, Complex Media, and GQ.
• Collaborated with product team to develop premium goods for top-tier and luxury markets.
• Launched brand in over 15 top-tier locations, more than tripling the premium and luxury door count.
• Created retail marketing programs to support top tier initiatives.
• Managed Co-branded Collaboration Projects for top-tier retailers. This included conception, partnership discovery, retail marketing, and distribution strategy leading to robust market penetration in the premium channels and client engagement.

National East Cost Destination Account Manager

Promoted from Florida Sales Representative to Regional Territory Manager for all brands.
Territory grew from Florida to the entire southeast and I handled $2M in annual sales with accounts like Ron Jon’s, The Boardr, MIA, and Skatepark of Tampa.

• Managed over 70 accounts and over $2.5M in sales annually.
• Developed sales and marketing strategies with strong client engagement increasing sales and distribution 200%
Year Over Year.
• Collaborated with footwear designers to develop and improve footwear and technologies for market-specific
demands.
• Created and executed regional events with key account retailers leading to strong customer engagement and
sales growth.
• Managed a flow team of 20 athletes and influencers.

Regional Territory Manager 

Brand and retail consulting for buying, marketing strategy, product development and brand management. Clients include: Rusty, Sole Technology, Bones Wheels, Mandinos Agency, Vertical Urge, Diamond Supply, Optimax and more.

• Collaborated on strategies with Directors from Sales and Marketing teams to provide current trends, market analysis and forecasts for Action Sports and Lifestyle Markets.
• Collaborated with new Action Sports retailers to help build annual merch plan and align brand strategies to surpass their ROI.
• Managed National territory with emphasis on Eastern US for Mandinos Sales Agency’s brands, HEX, Diamond Supply Co, Stance, Jason Markk and UXA.

Sales and Marketing Specialist

Senior Buyer role, which encompassed all branding, events, product development and marketing, growing retailer into a multimillion-dollar brand. Previewed product lines to identify new products to introduce online and in-store; designed, developed and produced branded apparel, hard-goods and accessories for Skatepark of Tampa brand.

• Managed a team over 25 people and over $3M in sales annually.
• Managed two store locations and ecommerce inventory, sales forecast, analytics and reporting.
• Developed and implemented seasonal specific merchandising and marketing strategies and calendar to drive revenues
and enhance brand image.
• Created and managed Co-branded Collaboration Projects with Nike SB, Vans, DVS, Vox, Brixton, Neff, Dakine
and more.
• Created, planned and executed events such as skate contests, skateboard demos, fund-raisers, and regional
trade shows from start to finish.
• Developed and maintained work relationships with freelance artists including, Ed Templeton, Todd Bratrud,
Mike Aho, Neckface, Bigfoot, Don Pendleton, to develop graphics for our brand merchandise and event
marketing.
• Worked directly with factories in China on apparel and equipment development and production.

Senior Buyer / Retail Manager

Find out detailed information about Barak Wiser,  in New York, NY

Barak Wiser: in New York, NY

Barak Wiser

JanSport

Sole Technology

TrueStand Consulting

Skatepark of Tampa

Hillsborough Community College