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CRM Campaign Analyst

Marketing professional who skis hard and analyzes data even harder. 

?	Built and managed predictive customer models to forecast and drive incremental sales for multi-channel marketing campaigns, resulting in over $100MM in incremental revenue
?	Analyzed campaign and customer segment data to provide recommendations for targeted marketing and promotional offer optimization, reducing markdowns and increasing sales
?	Implemented new reporting tools and techniques to give the business a more robust look at how customers were behaving and interacting throughout all business channels
?	Collaborated with strategy team in order to creatively promote brand and increase Aerie customer base by 15%


?	Analyzed reports to evaluate web store merchandising/promotional efforts on product sales and margin
?	Utilize multiple reporting tools such as SQL, Omniture, NetAcumen, and Google Analytics to optimize analysis and distribution of multichannel sales data
?	Worked with Web Analytics Manager to create preliminary monthly web budget and projections
?	Performed weekly and monthly KPI reporting for web and franchise business units
?	Collaborated with several business units to identify and retrieve significant vendor data utilized in business evaluation


Retail Analyst

?	Provided daily, weekly, and monthly sales reporting across multiple product lines and sales regions 
?	Supported monthly and quarterly business review presentations; provided insights and support to the business units through an understanding of the commercial finances 
?	Created and analyzed monthly accruals and rebates for Biotech consumer groups. 
?	Supported the North American Sales Directors to drive growth with accurate and informative analysis 


Financial Analyst

?	Directed purchasing reconciliation process for all departmental and student organization purchasing
?	Advised student organizations concerning financial transactions, processes, and procedures
?	Provided administrative support with scheduling, event management and special projects
?	Supervised logistics and travel programs for 270 student organizations


Financial Assistant

?	Directed and developed several new ScoutReach pilot programs in underserved Pittsburgh communities during one year program term
?	Collaborated with Americorps members to create Community Agent program in Larimer


Americorps Ally

Find out detailed information about Alex Habay, CRM Campaign Analyst in Pittsburgh, PA

Alex Habay: CRM Campaign Analyst in Pittsburgh, PA

Alex Habay

American Eagle Outfitters

General Nutrition Centers

Thermo Fisher Scientific

Carnegie Mellon University

Boy Scouts of America/Americorps

Allegheny College