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Enrollment Marketing Coordinator

Recent college graduate from California Lutheran University with a bachelors degree in Business. Marketing intern for the Los Angeles Clippers for 2010/11 NBA season.  Sponsorship activation & Marketing Assistant for the Los Angeles Sparks during the 2012 WNBA season.  Client services manager with National Positions from 2013 until 2015. Enrollment Marketing Coordinator at California Lutheran University from 2015 to present.

•	Manage the development, build and deployment of all undergraduate and graduate enrollment marketing email campaigns and projects, including establishing a quarterly content calendar, collaborating with campus partners for content ideas, overseeing in-house or external writers, and assembling visual assets
•	Analyze results of campaign performance to determine effectiveness of campaigns and recommend future marketing strategies and calendaring for direct marketing initiatives
•	Focus marketing efforts on millennial and gen-Z audience trends to increase undergraduate and graduate enrollment 
•	Plan, organize, set up, and execute creation and distribution of Cal Lu biannual Magazine
•	Write and edit direct marketing journey maps, messages, schedule emails for release, and analyze results to optimize programs
•	Prepare clear and concise reports on effectiveness of various marketing programs and circulate to campus partners and marketing leadership
•	Support Marketing VP and Marketing Managers on various other marketing projects, print and digital
•	Create and review email, SMS and/or other Direct Response Marketing tactics and techniques
•	Write and edit effective direct marketing copy, while maintaining consistency in voice
•	Work effectively within multiple email distribution software systems (such as Mail Chimp, Slate, and Salesforce); and multiple CRM systems 
•	Maintain professional development to ensure current knowledge of industry trends, technology and information

•	Communicate effectively with clients by email and telephone with a high level of professional courtesy. Return clients’ emails within 4 hours. Return clients’ phone calls the same day. Proactively call every client a minimum of once per month.
•	Act as a consultant to recommend strategic changes to the client’s website that will improve performance.
•	Direct and coordinate the activities of the project management teams to complete tasks such as website technical analysis, keyword expansion, onsite meta data analysis, linking to other websites, content production (blogs, press releases, articles), and other activities as needed.
•	Check deliverables for accuracy before sending to client.
•	Verify that basic reports are uploaded in the customer portal. Proactively teach the client how to view these reports and encourage them to do so.
•	In Google Analytics, set goals for client’s website and set up automatic alert emails for low performance indicators (e.g. low visitors, high bounce rate).
•	Resolve client complaints.
•	Update customer relationship management (CRM) database with notes and project updates.
•	30 Days - Build trust, gain access to site, and accomplish basic tasks – keyword selection, onsite.

Client Services Manager

•	Represent Coastal Logistics to current and potential customers nationwide
•	Plan, develop, and execute sales strategies
•	Prepare proposals and negotiate contracts
•	Oversee quotes and pricing process for customer requests
•	Generate sales leads, contact business prospects and increase revenues
•	Manage appointments, leads and accounts using Sales Force
•	Gather market data on competitive products and pricing

Operations Manager

•	Leadership role to manage temporary help for a labor intensive relocation under strict deadlines 
•	Identify sales leads and contact potential customers with quotes 
•	Manage and update quoting resources
•	Produce monthly internet blast newsletter to entire customer database using “ I Contact” mass mail service

Marketing, Sales & Inventory Assistant

•	Manage Los Angeles Sparks corporate sponsorship agreements and marketing budgets to ensure delivery of all contractual components including marketing and media plans
•	Plan and create game day elements, including concourse tabling, on-court contests and presentations 
•	Create unique, fun and entertaining game day promotions for fans and sponsors of the Los Angeles Sparks
•	Review contracts, prepare activation guides and ensure contract requirements fulfilled 
•	Prepare Review Kits for colleagues and sponsors 
•	Plan, create and manage activities at sponsor events 
•	Write sponsorship copy for printed media, such as game programs, pocket schedules, etc. 
•	Partner with game operations staff to ensure sponsorship elements were efficiently planned to meet objectives
•	Post sponsorship copy on Los Angeles Sparks social media platforms, Facebook and Twitter accounts
•	Implement and track social media marketing efforts for sponsor promotional campaigns
•	Create online articles on LASparks.com to fulfill sponsorship contractual obligations, increase web traffic, and increase ticket sales
•	Partnered with in-house creative agencies to fulfill print, radio, and TV ads
•	Facilitated outdoor and grassroots community events such as Basketball Clinics at Ford Dealerships and Habitat for Humanity community relations events

Sponsorship Activation & Marketing Assistant

•	Facilitated on-court and in-arena sponsor promotions
•	Conducted VIP Sponsor receptions and interacted with sponsors
•	Constructed and reviewed marketing contracts and proposals utilizing Scarborough research
•	Assumed leadership role with intern tasks executed at Los Angeles Clippers games

Marketing Intern

Find out detailed information about Graeme Bill, Enrollment Marketing Coordinator in Moorpark, CA

Graeme Bill: Enrollment Marketing Coordinator in Moorpark, CA

Graeme Bill

California Lutheran University

National Positions

Coastal Logistics

Aero Component Engineering

Los Angeles Sparks

Los Angeles Clippers

California Lutheran University

California Lutheran University