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Outfitter

Client Relations -Retail Engagement- Sales - Trade Show Industry Professional
An independent, innovative, fashionable leader, with experience in client relations, attendee acquisition, customer relation management, retail and wholesale industry experience, trade show & operations logistics, online & onsite registration, retail market trend analysis, development of client programs & initiatives, event management, budgeting & project coordination. 

Built to fit menswear lifestyle brand. Building, maintaining and cultivating the San Diego and Orange County markets. One on one styling for men with fitting appointments, fabric selection and specific measurements. 

Engaging, cultivating and creating strong relationships with retail stores and affiliates to maintain and grow attendance at UBM Fashion trade events. Discover new retail targets, analyze market trends to communicate to the retail industry and show management. Supports Sales and Management teams regarding retail needs and service requirements.
VIP Gift Promotions- create, plan, coordinate and execute delivery of VIP gifts to attending VIP retailers at the NY & Las Vegas trade events
Connect Events- create, plan, budget, coordinate and execute retailer/brand/press industry related events in the form of an intimate dinner, cocktail party and/or panel discussion
Maintaining a retention client base while acquiring new retail/industry professionals to attend each season
Manage accounts via Salesforce with Marketo and Salesforce training using call campaigns, stat reports and email blasts as forms of outward communication/marketing
Retail Concierge Program


Retail Engagement Manager

West Coast Sales- Men’s Division (over 150 specialty boutiques)
Managed all active accounts and prospecting new accounts
Participated in local travel, bi-monthly local markets and assigned trade shows to present current collections
Drove sales with the knowledge of Excel, Portfolio, TM1, Bluecherry and Threadvine to project and acheive goals


West Coast Sales 

Managed all specialty boutique accounts for West Coast territory
Travelled locally and nationally to major markets and trade shows
Knowledge in the origin of denim and worked closely with design team to educate retailers on product 


West Coast Sales Associate

Drove sales and goals for company by market presence/brand awareness, corporate sales experience techniques, staff training and customer service
Led staff of four+ with ample partnering in recruiting, hiring and training
Created a personal clientele environment via styling sessions and private appointments
Developed and implemented store level agendas/processes, training guides and marketing/events calendars


Sales Manager

Co-Manager, November 2009-July 2011, Sales Associate November 2008-October 2009
Top Sales for California 2008-2009
Established a strong client base through customer service to exceed sales goals
Composed and maintained client correspondence
Recruit, hire and staff a sales team of 10+ individuals
Assisted store manager in decision-making, execution, visual presentation, promotions and operations
Worked directly with Corporate Retail Operations team to ensure quality staffing, service, merchandise and promotion
Directed and executed all visual presentations and merchandising of the new floor sets


Co-Manager

Find out detailed information about Katie Johnson, Outfitter in Encinitas, CA

Katie Johnson: Outfitter in Encinitas, CA

Katie Johnson

Trumaker

UBM Fashion Group

Junk Food Clothing

James Jeans

Pink Lagoon Inc.

Henri Bendel

Fashion Institute of Design & Merchandising