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Creative Strategist 

10 years strategic content production 
8 years content strategist
6 years project management + leadership
4 years brand strategist
2 years e-commerce strategist In-house and agency experience


Helping brands scale through creative storytelling, quantitative analysis and content creation.
• Scaled four client accounts to hit record revenue goals for BFCM 2020.
• Strategically plan and execute advertising and branding campaigns including prospecting, remarketing/ retargeting and iterative.
• Devise testing parameters while analyzing, interpreting and reporting on Facebook, Instagram, Google and e-commerce data to clients complete with creative recommendations across all business activities.
• Manage internal and external design, studio and development resources ensuring quality and timely delivery.
NOTABLE CLIENTS | Love Wellness, BondiBoost, Manly Bands, Karen Kane, Inkopious

Freelance social media manager for award-winning podcast. 

Social Media Manager

Build and develop influencer brands from the ground up.
• Scope and develop influencer brands overseeing all business strategies.
• Act as CEO of three brands contracted under the Instaco umbrella.
• Leverage data-driven digital media intelligence to identify inefficiencies, expand the brand value and deliver actionable insights that drive growth.
• Mentor and grow peer directors, managers and employees.
CLIENTS | Eggie, TrueIMG, Flora & Vine

Brand Lead

Develop e-commerce and marketing solutions to meet client and brand objectives.
•	Launched in-house branding and communication plans.
•	Developed and managed agency SMB/start-up program, scoping and running strategic branding, marketing, and e-commerce business and web (Shopify) development for participating clients.
•	Developed creative briefing and client management strategies.
•	Developed, implemented and refined international client digital catalogs and asset management systems.
CLIENTS | Dakine, Huf Worldwide, Lakai, Sunrise Surf Shop, Pivot


Marketing + Media Manager

Formulate comprehensive editorial mentorship program, providing guidance to women looking to break into the outdoor media industry.
•	Redesigned and lead the journalism mentorship program.
•	Spoke publicly about nonprofit programs and give talks about current industry issues.
•	Led editorial team of editors to mentor writers.


Managing Editor

consumer celebrity e-commerce apparel brand.
•	Redefined brand strategy to meet existing and target audience sales goals contributing to monthly gross profit of $150,000-$250,000.
•	Realigned marketing, production and e-commerce process into cohesive business and communication plan accounting for different consumer touch points.
•	Developed pop-up shop program generating $45,000 in sales in first month.
•	Managed celebrity and influencer partnerships including Brie and Nikki Bella.


Marketing Manager

Management of multi-million dollar rebrand project including internal and external launch plans for B2B enterprise, SMB and government SaaS brand.
•	Lead brand team under direction of senior brand manager and VP of brand marketing to strategically align business goals developing new brand profile.
•	Restructured and implemented strategic creative services workflow to scalable production cycle conducive for large corporation.
•	Managed agencies, freelancers and third-party partners.


Branding Specialist

Owned content strategy and development of MoreYellow and BattleNation digital properties. Led ideation of influencer and social media strategies for client projects.
•	Launched, developed and managed BattleNation.com, a gaming social platform.
•	Lead on in-house and client paid, earned and planned social media content.
•	Developed and managed influencer and brand partnership programs.
CLIENTS | Disney, Vizio, Asus


Content Manager

Find out detailed information about Lynn Lieu, Creative Strategist  in Irvine, CA

Lynn Lieu: Creative Strategist in Irvine, CA

Lynn Lieu

Common Thread Collective

Threshold Podcast

Instaco

Dirbos

Outdoor Women's Alliance

Birdibee

Verizon Connect

MoreYellow

UC Riverside