Lifestyle

Outdoor

Snow

Developed and implemented comprehensive sales processes and reporting metrics which provided key directives to both daily sales ac- tivities and longer-term planning. Grew company sales by 17% in first year. Overhauled company’s customer service teams to deliver needed product expertise, rapid customer response and improved lead conversion rates.
• Developed and executed company’s Strategic Business Plan (SBP) to align sales, operations, marketing and finance departments.
• Optimized sales-generating activities of sales teams by increasing additional field support and resources.
• Responsible for developing and executing global sales strategies, marketing plans and restructuring teams to support overall SBP.
• Active daily management of company sales, marketing and customer service teams.
• Rapidly expanded company’s North American Authorized Dealer network, generating additional $600K in revenue within 8 months.
• Strengthen key dealer relationships with improved corporate communication, processes and dedicated customer support.
• Created and successfully launched company rebranding and positioning in highly competitive market.
• Designed, developed and delivered updated company marketing materials including product brochures, POP displays, email
campaigns and web content.

Vice President of Sales & Marketing

Responsible for company's global sales for multiple brands of outdoor equipment.
• Grew global sales of multi-brand portfolio of products through optimized omni channel platform.
• Developed and executed effective sales strategies and account management for all levels of retail reach from big-box to specialty.
• Restructured sales and customer service teams to optimize performance and accountability.
• Developed and executed realignment of sales channel plan through outdoor market upheaval and delivered 15% top line growth.
• Coordinated all marketing efforts including tradeshows, consumer events, and marketing materials.
• Directly managed major key accounts including REI, LL Bean, and EMS.

Vice President Sales

Find out detailed information about Tom Grover,  in Seattle, WA

Tom Grover: in Seattle, WA

Tom Grover

Sunstream Corporation

Industrial Revolution, Inc

University of Wisconsin - Madison