Seasoned marketing and sales professional with experience working with companies ranging in size from small start-ups to large international companies. Proven ability to identify and position products, structure pricing, build relationships and grow sales in highly competitive markets. Brand building, media strategy, public relations, product development, sales programs and team building are areas of expertise that I have brought to these companies to assist them in defining and exceeding their goals.
Bicycle Retailer and Industry News Director of Sales and Marketing
Advertising sales for the Southwest. Increased territory revenue from the lowest performing area to the highest. Designed and implemented sales and marketing strategies including pricing and new initiatives. Instrumental in redesign of web site to maximizer revenue leading to an over 250% increase in revenue for digital assets.
Baden Guitars Vice President Business Development
Developed business plan, product pricing models, sales programs, domestic and international distribution for this boutique guitar company.
Photographer for Golf World, Golf Digest, Golf and Sports Illustrated magazines, traveled to over 450 golf tournaments nationwide. Met same day or next day publishing deadlines.
Tiger Woods Foundation
Provided photographic documentation and promotion of the education, golf tournament and fundraising efforts of the nonprofit group. Working as an independent contractor, assignments include events ranging in size from 10 to 10,000 people and require tight teamwork, organization and discretion.
Broad Knowledge of Bicycle, Outdoor and Golf Industries
In addition to publications, provided event, product and advertising photography to companies including Titleist, Tommy Hilfiger, Callaway, Cadillac, IMG, Izod Club, Ping, PGA Tour and LPGA.
Event and Trade Show Photography
Covered trade shows and special events for the bicycle, health and fitness, golf, sporting goods, music and investment industries. Photo assignments included exhibits, seminars, press conferences, parties, concerts, and outdoor action under a wide range of lighting conditions.
Specialties: Sales, marketing, social media, business development, business planning and forecasting. Photography (sports, event and commercial).