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Ecommerce Manager;

Seasoned ecommerce manager + digital marketing specialist specializing in luxury apparel.

Increased site revenue +300% YOY, traffic +200% YOY,  conversion rate 35% YOY and AOV 13% YOY

Manage monthly rollouts, merchandise site based on customer behavior and product assortment 

Research feedback from all available resources: site analytics, customer feedback and social media to optimize and improve site performance 

Build and maintain ecommerce promotional calendar supported by digital marketing efforts and curated site content

Calendar and manage all digital marketing campaigns including but not limited to email, retargeting, affiliate and paid search Successfully launched site paid search and affiliate marketing programs

Place seasonal ecommerce buys and replenishment orders based on sales feedback and site analytics

Project manager for the implementation of ReadyPulse’s user generated content carousel

Research feedback from all available resources: site analytics, customer feedback and social media, utilizing the information to optimize the site and improve site performance

Report to internal teams on sales, customer and engagement trends 

Develop and manage email marketing campaign; maintain calendar, write copy, select imagery and analyze email metrics to pinpoint most effective strategy

Lead SEM efforts to optimize online search results. Work closely with agency on implementing and managing paid search while identifying new opportunities and search strategies 

Oversee affiliate campaign; review all proposed affiliates, negotiate affiliate terms and ad placements 

Manage product rollouts; upload product copy, pricing, imagery and cross sells monthly; audit to ensure site consistency and accuracy

Place monthly collection purchase orders and reorders based on ecommerce sales analytics

Coordinate ecommerce product and lookbook photoshoots

Director of Ecommerce

Manage digital merchandising of website, including fashion, décor and all licensed goods

Responsible for collaborating with merchandising teams to ensure correct website product assortment, pricing and availability 

Oversee the uploading of product copy, pricing, imagery and cross sells for monthly collections; Audit product pages to ensure site consistency and accuracy	

Conduct A/B tests to prove most effective methods of merchandising

Manage homepage imagery and copy; Analyze homepage CTRs daily and make content updates based on performance

Collaborate with marketing team to ensure marketing and merchandising programs are in sync with all distribution channels

Produce and implement ecommerce promotional campaigns including site coupon codes and incentives; Analyze campaign performance to pinpoint most effective strategy per customer group

Implement SEO campaign via methods of integrating keywords into site copy, building SEO friendly urls, initiating an inbound link campaign

Ecommerce Manager

Developed and executed digital marketing plans and programs, both short term and long term, to support sales and revenue objectives
	
Monitored and tracked timelines to ensure information and assets were produced/received for each project

Monitored competitive digital marketing and adjusted marketing strategy to meet changing market and competitive conditions

Oversaw all social channels: Implemented strategy for Facebook, Pinterest, Twitter, Tumblr, Google+, YouTube & Instagram

Managed email marketing campaign: -Maintained email marketing calendar -Constructed automated trigger email series -Selected imagery, wrote product copy, defined links, created secondary marketing message banners for all emails -Segmented database for most profitable eblasts

Primary company liaison to online marketing consultants specializing in affiliate advertisements and incentives; Responsible for reviewing all proposed affiliates, approving affiliates that complement the Trina Turk brand

Assistant Marketing Manager, Digital

Responsible for scheduling and executing company-wide email marketing campaigns; A/B test email body copy, imagery, send times & subject lines to identify key trends and profitability

Developed and maintained a profitable pay-per-click “Google Adwords” campaign ultimately increasing website sales, traffic flow, and brand exposure

Worked closely with third party search engine optimization specialists to boost website's organic search ranking, integrated keywords into site copy & initiate inbound link campaign to improve rankings

Project manager for the implementation of Bazaarvoice ratings and reviews; compiled and analyzed weekly product review reports to identify sales trends 

Project manager for the implementation of MyBuys personalized web recommendations

Spearheaded the implementation and development of company social marketing strategy; responsible for the maintenance of company Facebook, Pinterest, Twitter, Instagram, Google +, Tumblr; responsible for social media promotions

Ecommerce Marketing & Operations Coordinatior

Participated in the process of bringing Trina Turk's website in-house, development of website platform and integration with preexisting company cashiering and inventory systems

Responsible for merchandising website product on a daily basis and ensuring constant level of inventory

Handled all customer service matters by answering toll-free phone line and customer care email to ensure superior customer satisfaction and promote brand loyalty

Ecommerce Customer Service Representative

Find out detailed information about Emily Crouch, Ecommerce Manager; in Los Angeles, CA

Emily Crouch: Ecommerce Manager; in Los Angeles, CA

Emily Crouch

Mother Denim

Twelfth Street by Cynthia Vincent

Trina Turk

Trina Turk

Trina Turk

Trina Turk

Fashion Institute of Design & Merchandising

University of California, San Diego