Creative Agencies

Fashion

Lifestyle

Music

Outdoor

Snow

Streetwear

Surf

Tech

Yoga

Health & Fitness

Travel

Cycling

Reading

Crafting

Crossfit

Playing with other people's dogs

Themed events  and hiking

Innovative Marketing professional with 7 years experience in Brand, Content, and Event Marketing; with a dose of  Retail Marketing on top. Industrious project manager, passionate about brand development and content creation.

After taking five months off to travel the world, I'm excited to start my career back up in sunny San Diego.  

Events and Retail by title, all things marketing by contribution
- Led Retail activations for key retailers, including the Vitamin Shoppe product launch
- Ensure brand consistency across all promotions, sampling events, digital storefronts, and in-store campaigns
- Ran all event activations, including KNOW’s first Trade Show with the sampling of 25,000+ products and 80% attendee exposure
- Worked cross-functionally with Product Development, Sales and Social teams on product launches, branding, content creation, and retail support needs
- Supported the creation and launch of a brand new product, which included new packaging, labeling, nutrition and positioning 
- Managed Creative Director and Agencies, as well as mentored three Brand Ambassadors 


Director of Marketing (Retail and Events)

West Coast Marketing lead, focused on supporting  major content production partners
- Day to day manager of Teen focused and Geek/Gaming centric channels 
- Partner with content providers such as WB to deliver long-range strategy of series- based campaigns 
- Led strategy development on consumer-focused promotions and launch events
- Develop annual Partner Marketing campaigns and budget allocations
- Support Content Acquisition team during negotiations and contract development


Partner Marketing Manager

- Lead Marketing campaigns for all original content launches 
- Oversaw brand planning, growth, and consistency across distribution channels  
- Owned  all trade, consumer and industry events, including E3, Comic-Con and Cannes Lions 
- Activated Influencers, paid media and grassroots community campaigns to generate buzz


Marketing Director

- Developed brand strategy for Machinima, which included: brand voice, style guides, and external communication doc
- Oversaw two corporate rebrands and four sub-brand rebrands
- Created third party brand integrations with external agencies and partners


Manager, Brand Marketing

West Coast Marketing lead, focused on supporting major content production partners
-   Supported a sales team of three, ensuring all advertising campaigns ran successfully and client data and analytics was delivered 
- Supported the West Coast Sales Team on all Sales initiatives, pitch decks, marketing materials, and data collection
- Developed media plans and client pitch decks based on consumer insights and performance optimization
- Served as product expert during all client meetings 
- Client Services Account Manager and day to day contact leader for clients


West Coast Account Manager

Very first Sales Planner for the Display team   
-   Supported the Senior Sales Team, creating custom display solutions and targeting for large scale RFPs
- Developed display pricing strategy
- Partnered with Product lead to create new ad units
- Assisted PR with pre and post IPO messaging 


Yelp

Find out detailed information about Corinne Johnson,  in Escondido, CA

Corinne Johnson: in Escondido, CA

Corinne Johnson

KNOW Foods

go90 (a Verizon company)

Machinima

Machinima

Rhythm NewMedia

National Sales Planner – Display

San Jose State University