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Founder/Brand Architect

Justin Lipsky is a social media and marketing strategist with an entrepreneurial spirit. Specializing in both viral and grassroots campaigns, Justin has worked with Grammy nominated musicians, fashion brands, professional athletes, and Fortune 500 companies to help fine-tune their marketing plans and reach, resulting in concrete success.

Creating successful online marketing strategies for continued deployment of co-branded products. Identifying emerging markets and linked consumer interests with specific distribution capabilities. Driving revenue through paid and organic promotions leading to increases in wholesale and retail volume by restructuring target demographics. Managing of accounts for marketing and user retention via social media, including Facebook, Instagram, Twitter, Youtube, Google+ Pinterest, Yelp, Vine. Development of content and campaign for social media channels to increase brand awareness and engagements. Maintaining presence of brands on social media, inquiry response, managing answers, addressing concerns. Reviewing of KPI analytics to track success and reach goals. Clients: Flour Restaurant, High Times, Arrowhead Brands, Drifter Bag, Cleveland’s Got Sole, Next, Cheapo Brand, Icon Brand, Karmaloop, Slam X Hype, Wu Tang Brand, Bravado, Trukfit.

Shot, edited, and managed client projects including: Nike, Beats By Dre, Footlocker, Finishline, Microsoft, Hypebeast, Sam Ash and Aspen Dental. Provided creative input on projects (models and locations). Also collaborated with musicians/designers for major photo shoots and product creation. Album photography and artwork for Marcus Alan Ward featured on Pigeons & Planes, MySpace, Noisey, Complex. Food styling and photography for Flour Restaurant including contest photos submitted to James Beard Foundation for nomination. Published “Abandonment Issues” a photozine series featuring abandoned architecture in Northeast Ohio, which was released at the Museum of Contemporary Art (MOCA) event Bound.

Photographer

Increased gross sales year to year for entire term of brand existence. Achieved market share growth by utilizing social media as the only method for interacting with customers, both individuals and businesses. Brand was available to 200 wholesale accounts worldwide in addition to strategically planned retail pop up events around the USA. Engagement via social media allowed own sales monthly average increase to 3000% by seeding product to Rihanna, Jay Z, Chris Brown, Miley Cyrus, Tim Duncan, LeBron James, Drake, Lil Wayne and more. Brand used social media software to automate ideal posting times, scheduling, replies, follows, and retweets allowing for maximum reach.

Founder & Creative Director

Built a non-traditional internet and auction retail site. Increased sales by 2500% via social media interactions, email newsletters and internet promotions. Created relevant social media cross promotions with other local businesses. Established daily updated blog site to drive users to social media and retail site. Interactions and sales promotions for relevant website forums to increase exposure. Principal photography for photo shoots for social media posts and look books.

Marketing Manager

Find out detailed information about Justin Lipsky, Founder/Brand Architect in Cleveland, OH

Justin Lipsky: Founder/Brand Architect in Cleveland, OH

Justin Lipsky

In Hustle We Trust

Justin Hustle Photography

Another Enemy

Brigade

New York Film Academy

University of Toledo