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Creative + Strategist Design Thinker Creative Director

Award winning creative brand media designer, strategist and educator, selected as Woman of the Year in advertising, marketing and public relations. Master Degree of Fine Arts in Media Design with 17 Years of experience as Media Designer, passionate about using strategic thinking to bring digital design concepts solutions (print, web, broadcast media and user interactive tools ) to compelling brand experiences. Delivering real measurable results for businesses by creating/ expanding strong brand presence using different media design strategies and marketing conversion tactics.

Works across organizations to ensure modern and cost-effective solutions, combining innovative art with design principles along with high quality solutions, strategies, conceptualization, prototypes, corporate design analysis, rebranding solutions, and interactive presentations.

Overall a team builder and personal development addict. Constantly learning new ways to be more energized, productive; and then teach others. 

HIGHLIGHTS:
Brand Design Strategist, Educator, Bilingual, Corporate Branding, UX Responsive Design, CSS/HTML5, CMS, Javascript, social media int strategy, experience turning advertising strategies into real user interface solutions along strong seo strategy.

AWARDS
dotCom Awards, AVA Awards, Fullsail University Award - Brand Effective Copy Writing, Design Multi-Platform, Design Challenge at Master Program, W3 Awards, Int. Academy of the Visual Arts, Webby Award, GDUSA, Summit Emerging Media, Marcom Awards, Davey Awards, Hermes Awards, Communicator Awards, and more.

-> https://mahiette.myportfolio.com/


Responsible for the interpretation and transformation of the strategic marketing plan into a new outstanding, creative and innovative communication solution.Supervise the agency’s creative product: design, copy and production as it relates to television, radio, print and digital. Responsible for managing all Marketing timelines, scheduling, proofing and will act as the liaison between creative, merchandising, compliance and external agency partners as it relates to creative.

Visionary aware of the importance to build creative products in relation to the company’s future success. Maintain a current and intensive knowledge of the client’s business, including competitive analysis/activities, marketing and advertising plans. Develop strategic creative/project briefs for client assignments. Understand our position in the market place.

Developed brand strategy and statistics systems along with strategic consulting, including business plan & sales strategy development. Advertising, public relations, media design planner, business solutions, marketing consulting, press release, search engine optimization, online design, graphic design, mobile design, email marketing campaigns, mobile app, e-commerce solution, social media tactic and design implementation, hosting and domain strategy setup integration along browser-based web page layouts, within modular web services with traffic growth, SEO implementation and UI/UX Designs.

•Manages production timelines, scripts and all visual creative direction.
•Manages the budget and forecasting for all creative efforts (TV production, POP, OOH) etc
•Maintains regular contact with internal teams (i.e., merchandising, retail) and external agencies to ensure marketing strategy aligns with business objectives.
•Leads consumer insights to develop the messaging strategy across channels to maximize impact of creative and develop long-term relationship with customers.
•Manages Design team, setting the creative strategy across mediums.

Teaching the foundation in visual design, motion graphics, and digital brand solution in the different media outlets design. The focus start from the brand message, creating interactive experiences that are both functional and engaging. This is approached from various points-of-view: design, usability, technique, and entertainment. Introduce students to concepts of communication through digital multimedia design. Using multiple digital technologies and artistic methods to create specific media outlets design solutions (characters or scenes in the different media solutions, advertisements, and website design animation or social media solutions outlets). Some of the topics covered are storyboards, style guide design concepts, developing brand messages to engage design with the audience using different technologies and elements (typography, heading messages, motion images etc to create unique design solution). Introduce students also to the basics of HTML, Cascading Style Sheets, digital imaging, and JavaScript. Learn the basics of designing effective interactive communication. Analyze the usability of brand digital media. Software: Dreamweaver, Illustrator, Photoshop, After Effects, Premier, along with other CMS tools alongside motion theory, color theory, visual concepts, social media strategy, brand design, and motion graphics. At the end of the class student gain the skills needed to create Internet content, web design, marketing collateral, advertising, instructional material, and multimedia projects base on a brand message.

Professor Educator - Multimedia Visual Design Communication

Teaching how to better communicate design with any specific printer; choose the correct paper, inks, colors, and fonts for your project; and correctly lay out your documents in Adobe Photoshop, Illustrator, and InDesign. How to help you and your printer produce a professionally finished print job, whether it's a business card, brochure, or magazine, and catch any print problems. Understanding types of printing: letterpress, sheet-fed, Handling corrections and alterations, Attending press checks, Understanding how color space and paper stock affect printing, Finishing: folding, trimming, die cutting/embossing, Working with fonts and graphics, Editing resolution and color in Photoshop, Laying out print pieces in Illustrator and InDesign, Preflighting designs, Generating PDFs and Refining PDFs in Adobe Acrobat and more.

Professor Educator - Pre-Press/Print Production

Find out detailed information about ducator Tarrago M.F.A, Creative + Strategist Design Thinker Creative Director in Winter Garden, FL

ducator Tarrago M.F.A: Creative + Strategist Design Thinker Creative Director in Winter Garden, FL

ducator Tarrago M.F.A

Tycoon Advertising Group

Lone Star College System

The Art Institutes

Full Sail University