Creative Agencies

Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

•   Create international monthly Visual Store Presentation Guidelines based on revenue and region
•   Lead ideation for all 135 store windows planning and installations
•   Worked with the Visual Director and Creative Director to design store brand guidelines and best practices
•   Launched weekly field team meetings to ensure successful launches, receive in-store feedback and collaborate
on future in-store activations
•   Traveled to stores to roll out installations, review store performance and train in-store employees on a rolling basis
•   Analyzed in-store financials for volume drivers to pivot merchandise tables weekly
•   Owned P&L for window promotional packages
•   Lead sourcing, costing and negotiation for new vendors and projects
•   Mentored visual merchandisers and brand managers

SR. MANAGER OF CORPORATE VISUAL STRATEGY & PRESENTATION

Project manager + primary point of contact for architects, buying teams and local teams to ensure successful
new store openings
• Guided weekly strategy sessions with the VP of Stores to increase sales by 30% MTD
• Executed monthly visual merchandising directive for store fleet to roll out
• Lead styling and visual direction for brand marketing asset creation extending from print, social and eCommerce
• Designed all in-store fixtures and furniture planograms

DIRECTOR OF CORPORATE VISUAL MERCHANDISING

•   Created weekly in-store interior and exterior merchandising directive and reporting for leadership team
•   Traveled globally to manage store openings, renovations, and workshops
•   Focused on the tri-state market stores visual merchandising
•   Created new lifestyle merchandising seminars
•   Trained visual DOR in-store teams and District Managers in brand guidelines and best practices

REGIONAL VISUAL MERCHANDISE MANAGER

•   Worked closely with the European team for window display production and visual brand guidelines
•   Partnered with VP of Marketing for all marketing signage, displays and styling needs
•   Designed merchandising flow plan for all boutiques: including new store openings
•   Created a quarterly showroom display layout for market week

Danielle Zeitler:

Danielle Zeitler

JMCLAUGHLIN

STEVEN ALAN

JMCLAUGHLIN

NORTH AMERICA & CANADA

CLUB MONACO

CHANEL

LASELL UNIVERSITY