Creative Agencies

Lifestyle

Music

Outdoor

Skate

Health & Fitness

Brand Management

Areas of Expertise
Entrepreneur and Brand Creator
Fashion, Lifestyle and Outdoor Apparel 
Marketing and Special Events 
Brand Collaborations 
Influencer and Celebrity Network
Retail Sales and Distribution 
Media and Public Speaking
Musician and Artist Engagement  

Live Events and Music Festivals Partnerships
Coachella ~ Stagecoach ~ Vans Warped Tour ~ Hurley US Open of Surf ~ Designer Con ~ Born Free Motorcycle Show ~ Golden State Tattoo Expo ~  Musink Tattoo Convention & Music Festival

Retail Sales Account Management
Active Ride Shops ~  Zumiez ~ Pac Sun ~ Agenda ~ Magic ~ Pool 
Stomp Dist. (Australia) ~ Riot Bros. Dist. (New Zealand) ~ Judda Dist. (Europe) ~ Kustom Style/Three Tides/Tokarev (Japan)

Top Client Roster
Fender Guitars, LA Dodgers, lululemon athletica, Goldenvoice/AEG, Paul Frank, Hoonigan/Ford Racing, Nikko Hurtado, City of Riverside, Quality Peoples, KidRobot and Orange County Drum & Percussion

Press Coverage, Podcasts and Public Speaking 
Miami Ink, LA Ink, OC Metro’s “Hot 25” Candidate, Alternative Press, Tattoo Magazine, Otis College of Art & Design, 100 Words or Less Podcast, Adventures In Design Podcast, Work Smart Podcast and Facebook Live with 7Twelve Marketing

Philanthropic Partnerships
Kings Care Foundation(Children’s Hospital Los Angeles, spcaLA,  Hockey Fights Cancer, Reading Is Fundamental, LA Regional Food Bank) ~ LA Fire Department Foundation ~ People for the Ethical Treatment of Animals ~ “Sea No Evil” by Sea Shepherd Conservation Society ~ “Art For The Animals” by ASK Foundation ~ “Black Book Sessions” by Hybrid Apparel


Built “An Exclusive Product of To Die For” for artist Greg “Craola” Simkins, a best selling collaboration artist since 2000.
Created an exclusive product line, available at imscared.com.
5-digit annual recurring revenues and 3 sold out releases with Prints On Wood.
Managed experiential activations at venues nationwide, including Dragon Con: vendor booth with Stan Lee; Hurley US Open with Pac Sun; “I’m Scared: The Movie!” apparel, book & screen print; Designer Con: vendor booth & live on-site screen printed apparel.


Created 20 years of timeless artwork and apparel design for the music, fashion and sports industries.
Built global customer base and major brand partnerships.
Focused on growth and execution - production, warehouse operations, logistics, finance, partner relationships.


Founder & CEO

Developed Coachella’s first-ever merchandise business outside of the official Festival Grounds, catering to the over 80k die hard camping fans each year.
400% year-over-year revenue growth from 2013 to 2014, consistent YOY follow-on growth to date.
Created the “Official Artist Design & Hand Printed Apparel” of Coachella.
Developed a new strategy with a lineup of artist rotating each year and inspired by fan feedback, trends and sales.


Partnership (seasonal)

Created the “Artist Signature Collection” - hand painted hockey themed auction items for charity: official goalie helmets, sticks and pucks.
$50k total auction bids with 29 collaboration artists, and $35k donated to charities.
Mediated contract negotiations to reflect sales allocation and distribution model.
Developed social media cross promotions via Facebook, Instagram & Twitter.


Charity (seasonal)

Built and managed a new gallery experience to promote established Los Angeles-based fine artist; including all operations, leases, insurance, scheduling and contracts. 
276% ROI (gross sales vs operating costs) at 13% under opex budget.
Coordinated personal VIP invite only previews with celebrity actors, musicians and artist colleagues. 
Directed a complete brand overhaul and design for all promotional materials, signage and catalogs.
Archived works and developed pricelist with sales team based on content, size and frame.
Created the advertising strategy to promote via major art publications.
Directed a team of professionals to install paintings, staff bar, photograph and film events.
Liaised with public relations to develop strategy, target market, social media and reporting. 
Press results: LA Weekly, Hi-Fructose, Art Nerd Los Angeles, LAist, Platinum Cheese & Daily DuJour.


Project Management

Find out detailed information about Jason Welsher, Brand Management in Lake Forest, CA

Jason Welsher: Brand Management in Lake Forest, CA

Jason Welsher

I'M SCARED The Artwork of Greg "Craola" Simkins

TO DIE FOR

COACHELLA VALLEY ARTS & MUSIC FESTIVAL / STAGECOACH FESTIVAL

LOS ANGELES KINGS

"THE YOUNGER" New Works by Lola Gil