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Director of E-commerce and Digital Marketing

Results driven E-commerce Executive with 20 years of experience leading e-commerce and multi-channel marketing, sales, and operations in highly competitive markets. Proven ability to develop highly effective and measurable strategies to drive revenue growth, manage business activities, build market presence, increase customer acquisition, and expand brand awareness.

Providing global e-commerce and marketing strategy and leadership across a cross-functional team of Project Managers, Digital Marketing Managers and corporate-owned agency. Establishing a business approach rooted in data-driven analysis and decision making. Ensuring clients are provided best digital strategies maximizing their exposure and sales goals while internally ensuring project profitability.
• Develop and execute comprehensive go-to-market e-commerce strategies.
• Audit, recommend and implement e-commerce initiatives.
• Develop and execute digital strategies for clients with exceeding results:
o VAIO – launched 2015 in the US market and still growing 5 – 10% monthly.
o Sanrio – opened Amazon as a new channel with current growth exceeding the forecasted 30% additional online revenue.
o Suntory – introduced new health drink product to US market. Received 5,000+ sample requests within 4 hours of website launch.

Began with the creation, branding and execution of the e-commerce strategy for VAIO laptops (former Sony brand) on their return to the US market. Now expanding this model for establishing best practice e-commerce and business operations for Transcosmos which is being replicated for new and future clientele such as Suntory, Dyson, Kubara Honke and more. Currently managing all e-commerce activities including marketing,

•	Positioned VAIO as luxury lifestyle product now being imitated by largest competitors. 
•	Implementation and direction of marketing efforts including SEO, SEM, SMM, Content Marketing.
•	Refining UX based on analytic data.
•	Lowered online CPA from 12% to below 5%.
•	Increasing online sales 10% month over month.
•	Increasing conversion rates by 20%.
•	Online sales account for more than 50% of all sell-through.
•	Direction of all technical projects relating to online presence including e-commerce, KB, support.
•	Negotiation and management of Amazon vendor central account.

Senior E-commerce Manager

Established e-commerce operations and expanded internet presence of a venerable IT corporation with the direct sales and wholesale of laptop and mobile product power accessories. Currently managing business activities including sourcing, employee management, business development, contract negotiations, P/L and more.

Director of E-commerce

Established and executed e-commerce and IT operations directives for a direct sales and wholesale company of laptop and mobile product power accessories. Developed strategic marketing plans and IT practices to grow revenue, customer file, and brand awareness through online and integrated marketing efforts for the company.

Director of E-commerce / Chief Technical Officer

Identified, developed, and launched a new product line (UMBA). Executed marketing strategies successfully expanding brand recognition and ensuring product success.

Principal

Established and grew a multi-million dollar e-commerce business providing the overall IT and marketing direction and execution of promotional plans, sales, and operations.

Director of E-commerce / Director of IT

Managed and directed e-commerce operations for a laptop replacement parts corporation. Responsible for all web development, hosting, internet connectivity and communication services for more than 12,000+ visitors daily.

Find out detailed information about Josh Kellner, Director of E-commerce and Digital Marketing in Lakewood, CA

Josh Kellner: Director of E-commerce and Digital Marketing in Lakewood, CA

Josh Kellner

Transcosmos America

Transcosmos America

Replacement Express

West Coast Wholesale

UMBA Technologies

Elf Power Device Innovation Co.

Laptops for Less

University of California, San Diego