Hello, I’m Caitlin Folgner. I’m a Design Manager & Designer based in Southern California.
I work with start-ups, small businesses, and large corporations to identify, design, and deliver products and experiences to their consumers.
I am inspired by the potential to make better products, build better brands, engage with consumers, and create an opportunity for people to emotionally connect with a brand.
It's my intention to understand how a brand works, provide a new perspective, identify market opportunities, communicate design vision and stories clearly, and hopefully create future trends.
I’d love the opportunity to connect with you, and discuss how I can be of service to your brand. Please reach out.
• Design Director & Manager with 14 years of experience leading teams and designing apparel for well known brands such as Sports Illustrated, Oakley/Luxottica, VF Outdoor, and Ralph Lauren.
• Experience across multiple product markets including Adventure & Action Sports, Active & Outdoor Apparel, Contemporary & Runway Fashion including Wovens, Knits, Denim & Sweaters.
• Extensive experience executing the full product creation process from Briefs, Seasonal Design Direction, Color Palettes, Trend Downloads, to Designing Product, Materials Selection, Design Presentations, thru to Tech Packs, Fittings, Approvals.
• Key Presenter to Senior Management Teams for Design Vision, Trend, Brand, and Product Design & Innovation.