Lifestyle

Outdoor

Surf

Storytelling

Travel

Outdoors

Creative direction

Foodie

Environmentalism

Blog Editor

I have been a professional writer and reporter for 10+ years specializing in apparel trade news, trend reporting, and active lifestyle personalities. 

Propelled by curiosity and problem-solving, I now combine my background in research, reporting, trend forecasting and editorial into creating strategic brand content. This includes: copywriting, social media strategy, blogging and B2B marketing materials and proposals. 

I’m most passionate about products and services rooted in surf, outdoor, health & wellness, and active lifestyle, and finding the bridges to connect brand experiences with authentic advocates. 

Teva’s blog is the brand’s long-form storytelling platform to share the gritty, adventurous, in-between moments had in Teva footwear.

Under Teva’s marketing team, I manage the editorial calendar, contributors, and budget that align with the brand’s seasonal marketing goals. This includes: creating content briefs, writing stories, and editing/directing pitches from our Explorer Collective ambassadors. I work with the brand's ambassadors to develop stories with personally-driven narratives that dive deeper into relevant topics in the outdoor community such as conservation of public lands, diversity, equity, and inclusion in outdoor spaces.

Developed and managed the Seeababes blog; a resource and community that celebrates the many reasons why women surf, the ample forms in which we express our creativity, and helpful advice for navigating new waters. Concept and write stories, source photography, and edit guests posts which include new product and campaign releases, travel guides, how-to’s, health and wellness tips, first person travel diaries, and photo diaries. 

Refined the tone and voice and created copy guidelines for all channels of content distribution: web copy,  product descriptions, social media, newsletters, B2B sales and marketing collateral, proposals. 

Strategized, produced, and managed sweepstakes campaigns and UGC social media campaigns that reached ROI goals.

Managing Editor and Editorial Director of the annual Seea magazine, a hybrid of a print catalog and editorial magazine. 


Content Editor

Find out detailed information about Rhea Cortado, Blog Editor in Oceanside, CA

Rhea Cortado: Blog Editor in Oceanside, CA

Rhea Cortado

Teva

Seea

University of California, Los Angeles