Lifestyle

Account Manager

A  dynamic Marketing Professional with more than 18 years of diverse experience in managing large projects, developing and executing marketing plans, advertising campaigns, digital strategy, events, public relations, and photo shoots with the ability to stay on budget and establish a market presence.  

Curve Communications, Long Beach, CA                                          2015 - Present
Account Manager
Accounts: Toyota North America (Accessories) and Honda Motorsports
Liason between client and cross-functional internal teams to ensure timely and successful delivery of marketing collateral/solutions according to client’s needs and objectives.
•	Develop creative briefs and project definition
•	Prepare and deliver client presentations
•	Conduct weekly cross-functional meetings to review status and pain points
•	Plan and execute photo shoots
•	Create process and procedure for product launches and updates
•	Manage multiple simultaneous projects with a continuous rolling schedule
•	Maintain digital asset gallery for several corporate portal sites
•	Build and maintain strong and long lasting relationships
•	Manage 3rd party partners, agencies, contractors, printers


Specializing in photo shoot production, catalog production, public relations, model recruitment, advertising plans and social media management.
*Roxy
•Raisins                           
•Raisin Girls
•Radio Fiji Swimwear
•Leilani
•Raj Swimwear (11 swim brands)
•Maaji Swimwear
*Helen Jon Swim
•Jet Set Models (agent)
*Couture Beauty
*Kreate Catering
*Carlos Valle Photography
•Business Discounts Now

Marketing and Public Relations Consultant

Product Development 
Accounts:  Patagonia, Oakley, Quiksilver, Hurley
-Responsible for gathering all necessary information/specifications from customer to effectively develop new programs or redesigns of existing programs.
-Liason between Sales and Global Sampling in product development hubs.
-Receives feedback on pricing, art proofing, and samples directly from Sales, secures price, art proof and/or sample and communicates to appropriate hub.

RBIS - Contractor

Brands:  Prada, Oliver Peoples, Oakley, Chrome Hearts, Gucci, Chanel, Persol, Ray Ban
•Identify and develop integrated events to support key brand  initiatives
•Responsible for working with advertising account executives to place ad campaigns and maximize distribution.  
•Manage and coordinate all marketing, photo shoots, advertising, promotional events and activities
•Plan and schedule project deadlines.
•Manage all aspects of print production, receipt and distribution
•Fiscal management of initiative P&L
•Cross-channel integration impacting and including CRM, web, store, PR, media consumer activation, partnership programs, lease-required advertising and more.
•Provide support for key strategic priorities and brand messaging.

 Retail Marketing Manager

•Discover, sign and book models/talent for print, commercial, runway and national and international
•Advertising campaigns for leading apparel and consumer brands.
•Increased model placement by 40% annually.
•Negotiated model contracts.
•Worked closely with photographers on developing models books and zed cards.
•Worked on website updates including; Facebook, Blogs and Twitter.

Model Agent

Managed photo shoots, product campaigns, developed promotional events/product while maintaining a 1 million dollar budget.
•Directed and managed photo shoots for brand campaigns used to promote the lines through advertising, catalogs and POP. These campaigns contributed to the growth of the swim brands increasing sales by 15% annually.
•Negotiated worldwide model contracts and wages that reduced costs by $50,000  		
•Collaborated with magazine account executives to place ad campaigns to maximize distribution.
•Liason between VP of Merchandising, Design Team, President of Sales and Traffic Manager.
•Accountable for an 1 million dollar budget used for promotions and advertising.
•Conducted focus groups with teenage girls to gain insight on what sells the brand.
•Managed the development of Raisins.com, RadioFiji.com and implemented on-line marketing promotions.
•Managed and facilitated in-store POP programs, window contest, fashion shows and sales.
•Responsible for the hiring of models to represent Quiksilver Women's brands for sportswear and swimwear campaigns and events.
•Worked closely with fashion and action sports magazines to maximize product placement in all our target markets.
•Managed and coordinated logistics for Raisins booth at various tradeshows to promote and sell product lines.
•Hired models and set up daily fashion shows to showcase products for retailers and magazine editors attending the tradeshows

Marketing Manager

Accounts:  Toyota North America (Accessories) and Honda Motorsports
Liason between client and cross-functional internal teams to ensure timely and successful delivery of marketing collateral/solutions according to client's needs and objectives.

Find out detailed information about Trisha Glover, Account Manager in Costa Mesa, CA

Trisha Glover: Account Manager in Costa Mesa, CA

Trisha Glover

Curve Communications (AD Agency)

TMG Consulting

Avery Dennison

Luxottica Retail

Jet Set World, LLC

Quiksilver

Curve Communications

California Polytechnic University