Creative Agencies

Fashion

Lifestyle

Outdoor

Streetwear

Surf

Triathlon

Yoga

Health & Fitness

Helping others enjoy nature and lead a healthy + balanced life

I am a born and raised Southern California native, marketing professional, with 8 years experience in surf + action + outdoor sports + health industries. I specialize in marketing development for small business or start ups, event & trade show logistics, brand ambassador management, campaign strategy, digital marketing, affiliate relations, juggling multiple projects while adhering to strict deadlines. 

My passion is to continually inspire a healthy balanced lifestyle, in various shapes and forms.

As the Brand Manager for Betty Designs my role focused on the following:

- Recruiting and managing 215 international influencers + ambassadors to represent the brand worldwide

- Developing and overseeing contractual agreements with both ambassadors and outside brand sponsors with: Gatorade Endurance (Pepsico), ENVE, Mavic, COOLA, Suunto, Hoka One, ON Running, Jaybird, Roka, Rudy

- Social media management and content development 

- Organizing event logistics for influencer retreats and booth space at the Ironman World Championship Expo

- Developing sales through acquiring new accounts, managing retails orders w/ POs, invoicing, product fulfillment & shipping

- Generating & editing copy for press releases 

- Fitness model for website and print

Brand Manager

As the Marketing Director for RinseKit my role consisted of the following:

- Co-developing, executing & measuring the effectiveness of consumer focused marketing programs. This includes a key role in partnering with the California State Parks Department and managing a successful $300K+ crowdfunding campaign, which paved way to an appearance on Shark Tank.

- Co-developing & managing $50K marketing budget

- Hiring, training, & managing Retail Marketing & Event Marketing staff

- Developing systems for efficient work flow in the marketing department including a master calendar encompassing key dates in sales, operations, supply chain, product development, editorial, + advertising dates

Marketing Director

As the Marketing Coordinator at RinseKit, my role consisted of the following:

- Co-developing the direct to consumer marketing plan

- Co-developing, editing, & publishing brand voice in the surf, action sports and outdoor channels for the website, press releases, social media campaigns & packaging

- Executing all elements relating to having successful trade show booths at Outdoor Retailer (summer + winter), Surf Expo, Pet Expo, etc. 

- Managing event activations by training staff, set up-through teardown for Camp Shred, Bro AM etc.

- Concept, briefing & managing photo + video shoots

- Interfacing w/ graphic design vendor to build website, product packaging, marketing collateral

 

Marketing Coordinator

As the Event Coordinator for Gnarlywood (an umbrella of surf, SUP + skate brands) my role consisted of the following:

- Collaborating with founders to develop and maintain specific event outlines to maximize event profits

- Coordinating vendor logistics & event registration for annual world class, Turtle Neck and Ugly Sweater party hosted at the Belly Up Tavern in Solana Beach

- Recruiting, hiring, training & managing event promotional models, photographers, videographers & performers for annual events & launch parties 

- Coordinating models for product photoshoots for Seaworthy Surf Shop

- Setting up and working trade show booths at Boardroom & Agenda


Event Coordinator

As the Marketing Manager for Activate Drinks, my role consisted of the following:

- Recruiting, hiring, training & managing promotional ambassadors, which grew the department by 133% in just 4 months 

- Managing the marketing budget & inventory for a 3 county districts, spanning Santa Barbara, San Louis Obispo & Ventura

- Coordinating, promoting and supervising external marketing at fitness events averaging 6x / month

- Overseeing onsite event activation of promotional staff, from set-up through teardown and assuring efficient sampling protocol is upheld

- Generating weekly and ongoing schedules + invoices for promotional staff, and summary reports post-events to report back w/ Executive Director

- Collaborating with retailers and local events to support in-store marketing initiatives and expand direct to consumer sales 



Marketing Manager

Find out detailed information about Elise Wetherell,  in La Jolla, CA

Elise Wetherell: in La Jolla, CA

Elise Wetherell

Betty Designs

RinseKit

RinseKit

Windigo Surfboards, Hoist Stand Up Paddle Boards, Seaworthy Surf Shop, Buck Skate Trucks

Activate Drinks

Institute of Integrative Nutrition

University of California