Lifestyle

Outdoor

Snow

Camping

Snowboarding

Hiking

Biking

Teaching pilates!

•	Developed and implemented a channel marketing strategy to drive brand awareness and new partner recruitment
•	Created, planned, and executed partner meetings and events
•	Worked with product marketing to develop partner enablement tools and resources
•	Composed white label collateral for partners to leverage
•	Managed digital events and tracking
•	Developed cost effective marketing programs to drive faster growth in the channel
•	Developed and implemented strategic social medial initiatives to increase following 
   and to support the delivery of integrated campaigns
•	Developed strategies for tradeshows to drive event participation and to convert
   leads into highly producing partners
•	Composed partner newsletter via Word Press
•	Managed launch of new products to channel
•	Tracked and reported effectiveness of marketing activities to determine ROI

Channel Marketing Specialist

•	Planned and executed marketing campaigns to gain network distribution and secure network launches
•	Secured media value for marketing campaigns through affiliate cross channel and barker placement, iguide banners and web campaigns: $1M+ 
•	Developed, planned, and executed events, trade shows and incentive programs to meet both affiliate and network business goals
•	Partnered with affiliates to promote BBC content and programming to consumers
    including print, online advertising, regional events and on air
•	Trained affiliate call center representatives to increase channel awareness
•	Exhibited at trade events to maximize network visibility
•	Compiled annual budget and managed on a project by project basis
•	Produced reports detailing executed marketing campaigns for clients
•	Updated and maintained affiliate website through Word Press
•	Worked with multiple departments domestically and abroad to secure campaign buy-in and approval
•	Composed quarterly email newsletter to update affiliates on current programming
•	Developed promotional materials to support affiliate partners
•	Produced sales collateral and trade-focused material 
•	Managed external vendors including printers and premium providers

Affiliate Marketing Coordinator

Territory Manager III

Find out detailed information about Kelly Murphy,  in Fresno, CA

Kelly Murphy:  in Fresno, CA

Kelly Murphy: in Fresno, CA

Kelly Murphy

Intermedia

BBC Worldwide

RJ Reynolds

The Pennsylvania State University