Joseph Poole

16 years of experience in the sporting goods industry developing, managing, and strategizing for 20+ brands across hard and softlines categories. Led the development of 3 brands from the ground up, managed licensed brands including Nike ACG, Reebok, Adidas, Slazenger, and Umbro, and completed numerous brand redesigns. Created product graphics from trend research and also designed and sourced trims for apparel items. Demonstrates a passion for design and how it affects the overall strategy for a brand. Everything starts with a mission and goal.