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Specializing in large and small scale corporate events. Strengths include: brand activations, sponsorship integration, experiential marketing, project and client management, creative ideation, on-site execution, vendor management and procurement.


• Produced corporate, trade, and consumer events including product launches, press previews, award ceremonies, premieres and galas/parties.
• Developed countless successful integrated marketing brand activations for a diverse range of clients in fashion, beauty, auto, technology, entertainment, and f&b.
• Responsibilities included: RFP submissions, event decks, vendor/staff procurement and management, budgeting, venue research, pre-production deliverables, digital and creative asset management, and full event execution from load in to strike.
• Managed the intern program from interviewing, hiring and training.
• Notable clients: Vanity Fair, Elle, People, Hulu, Dior, Target, The Hollywood Reporter.

Event Coordinator

• Collaborated on experiential marketing concepts and creative event designs that generated successful client bids. Focused on visual decks, design, sourcing materials, vendor procurement, and budget negotiations.
• Oversaw event execution: logistics, set-up and strike, vendor management, and ros.
• Administrative duties included: managing calendars and schedules, creating invoices and proposals, and social media content creation.
• Notable clients: The Irvine Company, Hoag Hospital, Gibson Dunn.

Project and Event Coordinator

• Developed a marketing strategy that resulted in 179% ($1M) growth in sales over one year. Managed all marketing creative, wholesale marketing initiatives, copywriting, social media content creation, and photo shoots.
• Led all aspects of PR and communication efforts that resulted in celebrity seeding and press coverage in major digital and print publications.
• Coordinated trade shows, market weeks, meetings, company travel and calendars.

Marketing Manager

• Developed strategic PR and marketing campaigns to build brand awareness, cultivate account relations, and secure press for digital and print media.
• Produced photo shoots for e-commerce, wholesale and marketing from concept to completion; including art direction, location scouting, booking talent, styling, set design, creating call-sheets, invoices and budget tracking.
• Oversaw the creative direction for all digital consumer facing platforms.

Public Relations Manager

• Implemented strategic public relations and marketing plans to compliment multiple clients’ needs for fashion, lifestyle and beauty; outlining six month calendars with monthly targets for short-lead and long-lead.
• Pitched and secured press for digital, television, celebrity and print publications.
• Coordinated media requests, press mailing, sample trafficking, press clips, celebrity gifting, event PR, post event coverage and oversaw the internship program.
• Notable clients: Mother Denim, Madison Boutique, Jacquie Aiche, Beyond Yoga.

Associate Account Manager

• Managed and supervised daily store operations along with training new sales associates and managers. 
• Performed weekly visual merchandising based on sell-through, oversaw the sales and clientele program to drive business, used social media and email blasts as a marketing tool to generate foot traffic and increase sales.
• Conceptualized and coordinated in store events. Played an integral role in the grand opening of this store location.

Manager

• Managed daily store operations, loss prevention, floor supervision and preservation of visual standards. 
• Led the execution of company directives and overnight floor sets for my store and assisted The Grove location. 
• Developed visual merchandising tactics to increase sell-through and performed weekly promotions and markdowns. 
• Trained new team members on visual standards, loss prevention, building clientele, sales techniques and styling.

Visual Manager

Find out detailed information about Tiffany Yu,  in Los Angeles, CA

Tiffany Yu: in Los Angeles, CA

Tiffany Yu

Caravents, Inc.

AKJOHNSTON Group

Dear John Denim

Crash & Burn Apparel

D2 Publicity

Free People

Calvin Klein

California State University, Long Beach