Bike

Fashion

Lifestyle

Moto & Powersports

Outdoor

E-commerce / Sales and Marketing

Dynamic and driven professional with a successful track record of exceeding expectations and creating effective product branding in fast-paced Customer Service sales environments. Persuasive communicator skilled at building customer loyalty and trust by offering comprehensive knowledge of products and services to meet every need. Recognized as a top salesperson, retaining key accounts and increasing sales. Adept at working independently, using well-developed organizational skills to meet tight deadlines while remaining calm under pressure. Core competencies include:

New Business Development  |  Territory Oversight  |  Budget Management  |  Direct Sales  |  Market Trends
Sales and Profit/Loss Reports  |  Customer Service  |  Staff Training & Development  |  Vendor/Supplier Relations
Microsoft Office Suite  |  PC and Apple  |  Adobe (Photoshop, Illustrator InDesign)  |  Google Drive Doc



•	Created an e-commerce website
utilizing a third-party e-commerce platform such as (Shopify)
•	uploading all products with pictures and descriptions for sale within the shop onto the website. Examples (new and used surfboards, traction pads, leashes, wetsuits, board bags, wax, and so on)
•	utilizing a third-party eCommerce platform to control in-shop inventory
•	create content (video and pictures) to attract new customers and followers daily
•	set up a shop through Facebook and Instagram so customers and followers could purchase products through Facebook and Instagram
•	capture and analyze the relevant social media metrics insights and social media best practices to measure the success of every social media campaign, then use the information to refine future campaigns.


Conceptualized, designed, and brought to market cycling apparel, employing various color schemes. Attend cycling trade shows, races, and shop visits to promote cycling apparel line.
- Source manufacturers to secure favorable pricing and meet quality standards.
 - Created and continue to manage the company website, increasing web traffic and product sales 
- Built client base and increase sales year over year. 


Apparel Production Designer / Sales and Marketing 

Responsible for the Leatt USA Bicycle Categories sales achievement of maximum profitability and sales growth in line with company policies, vision and values…Executes sales strategies to grow sales and expand the Categories’ dealer base
- Driving sales growth, including targeting new dealers.
- Maintains positive dealer relationships by ensuring the exceptional delivery of dealer services.
- Tracks and reports industry market trends and sales intelligence, including specific recommendations designed to gain market share and increase sales growth.


Sales Bicycle Category

Managed and provided customer support for 300+ motocross dealers nationwide. Analyzed dealer inventory needs to facilitate Galfer product stocking in retail shops. 
- Produced yearly catalog offerings and special promotional advertising to increase sales.
- trade shows and dealer visits to promote Galfer brand brake pads and lines
- Met sales goals and received several top salesperson recognitions


Dealer Development Representative

Oversaw retail sales for West Coast distribution, producing approximately $10K per month in average sales in the Secondary market.
-     Managed all aspects of the retail store, including high customer interaction through phone and direct face-to-face sales.
-	Administered monthly P&L statements as a key performance indicator to improve product sales fluctuations.
-	Fostered a productive sales team environment focused on customer service and company loyalty.



Retail Sales Manager

Find out detailed information about DAVID ANDERSON, E-commerce / Sales and Marketing in Lake Forest, CA

DAVID ANDERSON: E-commerce / Sales and Marketing in Lake Forest, CA

DAVID ANDERSON

Basham’s Factory Surf Shop,

COGNITO CYCLING APPAREL

Leatt USA

GALFER USA

SIMPSON RACE PRODUCTS

CALIFORNIA STATE UNIVERSITY

Le Cordon Bleu College of Culinary Arts