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Director, Optimization and Insights

Eric is an experienced marketing and project manager. Coming from an entrepreneurial background, he now applies this and a passion for creativity to  results-driven campaigns through proven traditional and innovative digital channels.

Leading the agency’s fastest growing department and personally working on
key accounts, I challenge our team to go beyond testing and personalization
strategies to become a trusted contributor to the fast-paced growth of our
clients. Our team has built a system of processes to grow young clients at an
ever-increasing rate by capturing new data and comprehensively analyzing
their businesses.


Responsible for planning and executing client marketing campaigns and
managing performance of their online business units. I developed new
methodologies of analysis to maximize product sell-through, while
identifying and launching successful new direct-to-consumer channels.

Digital Content Manager

While handling global digital marketing strategy and North American execution
I succeeded in identifying emerging new market opportunities. I introduced a
modern business structure, built digital programs for future success and
established many key youth-market partnerships to leverage offline channels.

Head of Global Digital Marketing - Arnette

Find out detailed information about Eric Meyers, Director, Optimization and Insights in Encinitas, CA

Eric Meyers: Director, Optimization and Insights in Encinitas, CA

Eric Meyers

BVAccel

The Anton Eye, LLC

Oakley, Inc.

San Francisco State University