Lifestyle

Marketing / PR Assistant

•	Plan and execute all sales meetings, trade shows, catalogs, pop, product releases and special events before each seasonal release. 
•	Managed day-to-day e-commerce operations of Radii footwear web site.
•	Worked directly with design team to ensure that all creative assets are portraying the brand’s PR and communication.
•	Produce and concept all photo shoots and marketing campaigns for Radii Footwear.
•	Create and maintain department calendar to include weekly deadlines and goals.
•	Create announcements sent to the public and press including, sales announcements, press releases and email content.
•	Manage artwork request for social media, advertising and third party opportunities.
•	Maintain ecommerce calendar for site updates, email campaigns and digital marketing programs.
•	Execute product seeding to tastemakers.
•	Manage social media outlets create content (words and images) for social sites Facebook, Twitter and Instagram.

•	Managed day-to-day e-commerce operations of both Pink Lotus clothing and Green Dragon Style web sites. Cross merchandising, upsells, promotions, offers and markdowns.
•	Design and layout images for email blast, blog post, landing pages, lookbooks, social media post, web and print campaigns.
•	Responsible for leading overall digital asset management strategy.
•	Manage excel documents shot list for photo production process.
•	Receive hard drives of assets back from shoots, check all metadata and file naming and upload to ecommerce server.
•	Retouch all digital imagery of product shots and fashion images.
•	Work with C.E.O to insure optimal presentation of the brand identity. 
•	Manage social media outlets create content (words and images) for social sites Facebook.

E - Commerce Manager

•	Produce and direct all advertising and ecommerce photo shoots. Hold casting calls for models, Contract photographer’s, stylist and location.
•	Work with C.E.O to unsure all samples are properly shot and that web buy items are timely uploaded to the web.
•	Create reference boards for stylist with key seasonal trends and styling direction.
•	Maintain visual aesthetics online for specific brand by merchandising the ecommerce site daily.
•	Manage email campaigns in email service provider platform including setup, testing, deployment and reporting.
•	Responsible For the creation and production of graphic artwork to support marketing efforts on print and digital platforms.
•	Create and organize a visual reference of all available print assets for internal creative use.
•	Managed day-to-day e-commerce operations for sky web site.

•	Manage, organize and monitor media assets throughout hautelook web site.
•	Prioritize department’s workflow based on photo studio schedule and sales calendar.
•	Retouch seasonal marketing campaigns for hautelook, Nordstrom and affiliated promotional assets. 
•	Proof images for quality and consistency.
•	Create editorial shots, graphic design.
•	Process raw images using the appropriate software. 
•	Work with art production to manage and organize the creative reference server.
•	Facilitate retrieval of previously cataloged images/shoots.
•	Assist in art direction for 11 photography studios and photo production.
•	Review all photography generated daily in studios, giving approval on hair and makeup, styling and ordering reshoots.

Digital Imaging

•	Enhanced online customer experience through web usability and product presentation.
•	Assist E-commerce manager with inventory, categories, best sellers, email promotions, upsell and cross-sell products.
•	Helped create online marketing strategy based on analysis of buying trends, site analytics and e-commerce results.
•	Assist with monthly merchandise photo shoots.
•	Product building and activations to the web sites.
•	Support the marketing team with ecom marketing.
•	Create Graphics for web banners, email newsletters, and we site-landing pages.
•	Manage Digital imaging and photo retouching.

E - Commerce Assistant

•	Primary role was to provide quality digital imaging, retouching and graphic design services.
•	Improve quality printed materials comp cards and headshots.  
•	Retouch and color correction on all photography from photographers.
•	Responsible for all web site digital assets (landing pages, web banners, model portfolios).
•	Organize and structure digital media asset server.

Find out detailed information about Robert Rios, Marketing / PR Assistant in Los Angeles, CA

Robert Rios: Marketing / PR Assistant in Los Angeles, CA

Robert Rios

Radii Footwear

Green Dragon Group

Sky Clothing

Hautelook.com / A Nordstrom Company

Perry Ellis International

Wilhelmina Models

Art Center College Of Design

East Los Angeles College