I have deep interest and experience in Marketing, social media marketing, brand strategy, snowboarding, skateboarding, team management.
Trough my interests, experience and knowledge for the past 15 years, I managed to build brands from scratch and to turn them from local to global brands in arias where extreme industry is poorly developed.
In 2003 I created Ninja Squad which is a soul driven brand that turned from a local Bulgarian only name to a well known among the snowboarding industry name. At 2011 I started Stinky Socks which now is one of the few well know socks only brands in snowboarding/skateboarding. For less than five years I managed to build a strong brand with roots in snowboarding and skateboarding, that is represented now in more than 15 countries around the world.