Fashion

Lifestyle

Outdoor

Snow

Streetwear

Surf

Yoga

Snowboarding

Surfing

Outdoor activities

Ocean Lifeguard, Seasonal

Proven Marketing Executive with over 10 years of experience in the entertainment and home décor industries - overseeing marketing strategy and managing cross-functional teams.  Develops and leads marketing campaigns, promotions and business solutions driving sales of up to $250M. Excellent communication, organizational, analytical, and problem-solving skills.

•	First responder on water and first aid related incidents, focusing on preventative measures. Effectively executing over 300 rescues, preventions and first aids ITD. 
•	Managed seasonal lifeguard personnel providing technical direction, overseeing & performing rescues, first aid and documentation; Liaise in training exercises across various agencies within our sector: triage, helicopter, cliff rescue, inflatable rescue boat & scuba.

•	Lead and developed strategic marketing plans channel wide for Guitar Hero Live, Skylander’s and Licensed business. 
•	Managed, lead and developed Retail Marketing team of four. 
•	Developed and managed marketing P&L’s, and accruals to ensure management of budgets tracked to yearly goals and objectives. 
•	Oversaw and built relationships with outside vendors, creative and merchandising teams in order to develop and execute collateral and product development, such as POP, POS, Corporate and CO-OP advertising and displays.
•	Created and lead third party promotional partnerships and licensees with various CPG and consumer electronics companies such as General Mills, ConAgra and Sony – increasing placement, incremental ad support and retailer sell-through.

Director Retail Marketing

•	Developed and executed strategic worldwide marketing & product launch plans for the EcoSense brand. 
•	Collaborated with Global Sales team to develop and create tools to assist with selling EcoSense products.
•	Created and oversaw Digital Marketing strategy, which includes development and maintenance the company's website, social media accounts creation and management, as well as email marketing. 
•	Developed and managed content for all platforms, including social media, press releases, product catalogs, website and emails.
•	Managed Customer Relationship Management (CRM) enterprise application; Data management which included data integrity, cleansing of data prior to import and management of system for marketing campaigns. 
•	Lead planning, negotiation and buying media; including creation and delivery of creative elements. 
•	Developed and managed digital analytics, project timelines and content calendars.
•	Responsible for creation and management of yearly budget and financial planning.
•	Lead development and execution of creative, including but not limited to overseeing agency relationship, digital media, print collateral and trade show displays.

Global Marketing

•	Created and executed strategic marketing plans at various accounts across different channels of business for home entertainment product categories. 
•	Develop and manage Digital Marketing strategy, which includes, content management and creation for digital platforms (EST, VOD), social media, and analytics in order to drive physical product sell in and revenue across physical and digital.
•	Lead and managed vendors, creative and merchandising teams in developing and executing all collateral and product development, such as POP, POS, Corporate and CO-OP advertising and displays.
•	Managed accounts including: Target, Best Buy, Kmart/Sears, and Trans World.
•	Created and lead third party promotional partnerships with various CPG and consumer electronics companies such as Sunmaid, THQ, and Ubisoft – increasing placement, incremental ad support and retailer sell-through.

•	Created strategic marketing plans at various accounts across different channels of business for all home entertainment product categories. 
•	Supervised vendors, creative and merchandising teams in developing and executing all collateral such as POP, POS, Corporate and CO-OP advertising and displays.
•	Drove 5% growth through successful execution of products & promotions increasing margin by $5MM.
•	Worked across divisions to create lifecycle partnerships (beginning pre-production of film and ending post release) resulting in increased placement, ad support and sales for key new release products by 10%.
•	Negotiated dedicated fixtures at Best Buy and Kmart resulting in $57MM in revenue growth.
•	Managed accounts including: Best Buy, Target, Kmart/Sears, Borders, and Trans World.
•	Created third party promotional partnerships with various CPG and CE companies such as Coca-Cola, AMC Theatres, Ubisoft, Panasonic, and Schick – increasing placement, incremental ad support and retailer sell-through and resulting in over $20MM in retail revenue.
•	Target Partner Award of Excellence 2007 & Trans World Sales Team of the Year 2007

Associate Director Retail Marketing

•	Managed creation and implementation of monthly campaigns; Liaison with advertising agency, internal departments and partners with the responsibility of improving and maintaining consistency across brand. Supervised printing vendors and Creative team members in developing and fulfilling all collateral; includes managing press checks & photo shoots management.
•	Manage P&L, execution and post-analysis of consumer promotions & developed cost saving measures for in-store signage. Saved $300K (FY03).
•	Managed creative department yearly budget & forecasting of $2MM+; Supervised, developed and recruited in-house Creative talent.
•	Developed annual Marketing plans with Product teams resulting in over $5MM in revenue growth.
•	Managed in-store collateral with various third party promotional partners: Virgin Mobile, Virgin Atlantic, Big Red, Triumph Motorcycles, MasterCard and House of Blues resulting in over $1MM in revenue growth.

Creative & Traffic Manager

Find out detailed information about Molly Torres, Ocean Lifeguard, Seasonal in Venice, CA

Molly Torres: Ocean Lifeguard, Seasonal in Venice, CA

Molly Torres

State of California

Activision Blizzard

EcoSense Lighting

Paramount Pictures

20th Century Fox

Virgin Entertainment

California State University

Harvard Law School

Santa Monica College

UCLA Extension