Lifestyle

Outdoor

Snow

Technology

Digital marketing

Out door sports

 SEM Lead

• Managed $35MM in annual PPC budget across, including analytics, reporting and optimization
• Develop campaign components including keywords, ad copy, landing page, account structure
• Implement & Test Ad Copy, Landing Page and Display Creative
• Maintain agency relationships, working with major search engines to monitor and optimize search campaigns

Senior SEM Manager

Formulate client business plan and execution digital marketing strategy for each client 
• Employ analytics to measure, evaluate and report against business goals 
• Pitch solutions to drive revenue including account activations, new products, and tools 
• Provide Analysts and Insights for clients and internal sales teams

- Microsoft (Contract Position)
• Responsible for global search strategy for Microsoft's Cloud + Enterprise business, emphasis on Azure, Dynamics 365, Digital Transformation, GDPR, Cyber Security, and Power BI
• Collaborate global stakeholders to drive search innovation and insights through testing and optimization
• Proactively present program recommendations and benefits to advance program goals and objectives

Global SEM Manager, C&E

(Contract Position)
• Managed Paid Search accounts for iStockphoto.com North America including U.S. and Canada
• Produced YoY growth of +45% in first time purchasers in Q2
• Weekly performance updates through reporting and data analysis
• Managed relationships with key publisher partners such as Google & Bing

Senior Paid Search Marketing Specialist

• Coordinated day-to-day trafficking, test execution, optimization and troubleshooting
• Responsible for monthly media spend accounting
• Compile data from multiple sources in on-going reporting

Paid Search Manager

• Rebuilt account structures to increase performance and cost efficiencies
• Worked closely with cross-channel marketing teams
• Communicated on KPI's and share insights with client stake holders on regular cadence

Rick Read: SEM Lead in Seattle, Washington

Rick Read

Brooks Running

A Place for Mom

Dealer eProcess

Murphy & Associates

Getty Images

Razorfish

Kelly Brady Advertising Inc

www.REI.com

SPRING CREEK GROUP

SPRING CREEK GROUP

School of Visual Concepts

University of Advancing Technology