Lifestyle

Surf

Surfing

Thinking about surfing

Rationalizing new surfboard purchases

Smashing the existing power structure

...then going surfing.

Principal

Experienced in sports, food and beverage, tech, healthcare, gaming, education, aerospace, and a few things too weird to mention. TV, interactive, radio, print, OOH, direct, social—if it sells, I make it sell harder. See for yourself at hughgurin.com

Freelance copywriting, content and creative direction for the discerning gentleman, lady or global corporation.

* Direct creative strategy and execution on multiple accounts
* Partner with Account teams to manage major clients
* Actively participate in new business pitches
* Estimate creative projects
* Develop leadership skills through mentoring and training
* Qualify, prioritize and delegate workloads
* Mentor junior writers and designers - managing their performance and career development
* Own small, medium and large projects

Copy Director

Associate Creative Director - Copy

* Collaborate on marketing strategies for launch campaign and ongoing messaging.
* Articulate an overarching vision for launch strategy.
* Work with Marketing and Development teams to execute a broad range of deliverables, including: presentations (core messaging and custom pitches), a library of collateral, infographics, web design, video (editing, motion graphics).
* Direct creatives to maintain high level of aesthetic and visual consistency across multiple mediums.
* Identify and develop new processes to overcome project hurdles.
* Provide creative direction and leadership within the organization.
* Manage art directors, photographers, videographers, editors, retouchers, and production artists.

Creative Director

* Direct creative strategy and execution on multiple accounts
* Partner with Account and Planning teams to manage major clients
* Actively participate in new business pitches
* Estimate creative projects
* Develop leadership skills through mentoring and training
* Qualify, prioritize and delegate workloads for junior teams
* Mentor junior writers and designers - managing their performance and career development
* Own small, medium and large projects

* Own small, medium and large projects
* Partner with Account teams to manage major clients
* Actively participate in new business pitches
* Estimate creative projects
* Mentor junior writers and designers
* Agency "Unsung Hero" Award - 2004

Senior Copywriter

*Freelance copywriting
*Hustling
*More hustling

* Direct creative strategy and execution on multiple accounts
* Partner with Account and Planning teams to manage major clients
* Actively participate in new business pitches
* Estimate creative projects
* Develop leadership skills through mentoring and training
* Qualify, prioritize and delegate workloads for junior teams
* Mentor junior writers and designers - managing their performance and career development
* Own small, medium and large projects
* Agency "Extra Mile" award - 2001

* Own small, medium and large projects
* Partner with Account teams to manage major clients
* Actively participate in new business pitches
* Estimate creative projects
* Mentor junior writers and designers

* Direct creative strategy and execution on multiple lines of business
* Estimate creative projects
* Develop leadership skills through mentoring and training
* Qualify, prioritize and delegate workloads for junior teams
* Mentor junior writers and designers - managing their performance and career development
* Own small, medium and large projects

Find out detailed information about Hugh Gurin, Principal in San Francisco

Hugh Gurin: Principal in San Francisco

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