Creative Agencies

Fashion

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Streetwear

Surf

Yoga

Health & Fitness

- Head of Marketing for a B2B software services solution provider, managed all digital marketing, event management 
(in-person and virtual), CRM-Salesforce, Pardot, Active Campaign, digital newsletters, content creation, campaign 
execution, nurturing emails to potential leads, automations, developed scoring mechanism on platform from scratch. 
- Paid advertisements (magazine publishing), partnership marketing-Gomocha published in Field Service News
online, built and executed strategic marketing plans, forecasting, B2B marketing, advanced product positioning and 
messaging for Field Service management, website development, added new vendors for premiums, graphics, 
printing, data purchasing, SEO, and many more. 
- Social media marketing. Oversaw Gomocha’s Linked-In and Twitter accounts, ongoing postings.
- Data driven and results oriented: Measured and reported analytical results via multiple platforms, google analytics.
- Increased website traffic by 89% new users within a 1-month timeframe, amplified data lists by adding in 100K new 
prospects in Active Campaign platform, multiplied Open and Click-thru rates by double for campaigns and digital 
newsletters to attract new potential campaign readers and customers.
- Early Achievements: Expanded product brand awareness and visibility with a campaign execution by obtaining 
customer reviews on sites by 80% in a 3-month period. Saved Senior Management $10k by switching to a new CRM 
platform, had Gomocha published on additional websites increasing product visibility.

Marketing and Communications Manager

• National and Local Level Marketing for Southwest Region (CA and AZ)
• Strategic and Business Planning. Implementing Quarterly Marketing Tactics. Budget Forecasting
• Project Management-Plan and Execute.
• Experiential-Event Planning, Logistics and Execution. Work with agencies to assure events run smoothly start to finish.
• Product Launches-New phones.
• Build Professional Client Relations-Vendors, District and Store Managers
• Digital, Paid Social. Radio Remotes, Media Buys, Work with advertising agencies pre-event executions.
• Event Sponsorships and Media Management. ESPN LA, KGGI 99.1 with iHeartMedia, Power 106 at Merule Media, KROQ 106.7 with Innovation Media, Beverly Hills Courier Newspaper, including Hispanic stations such as Que Buena and Mega 96.3
• Results oriented: Increased in-store traffic by 99% at ESPN Meet & Greet Event vs. Prior Week, Increased in-store traffic by 76% and credit apps by 99% at Power 106 Racks on Your Tax Event vs. Prior Week.
• Work closely with Property Management, Operations, Sales, Creative and Social Media Teams
• New Store Grand Openings
• Work with Creative and In-House Agency(Yellow fan) alongside Media, on design concepts, graphics, digital assets, micro-content, brochures, fliers, door hangers, geo-targeting.
• Training District and Store Managers on upcoming marketing tactics and events. Weekly presentations.
• Field Management (CA and AZ)
• Virtual Meetings-Zoom, Webex, Teams, Skype, Yammer, Slack

Field Marketing Manager

Client and Brand Representation at Upscale Events, Trade Shows, Conventions, Expos, and Conferences in all industries including (Health, Automotive, Food & Beverage, Technology, Education, Beauty/Luxury/Fashion, Sports and Entertainment)
Technology
- Team Lead/Staff Manager at International Consumer Electronics Show (CES) 2015 and 2017. Client-South Korea's SK Telecom-Coding & Play. Demonstrate children's high-tech Smart robotics, PetFit, Smart Golf, Linkage, Smart Beam. English Language Interpreter, Increase Lead Generation.
- CES-Consumer Electronics Show 2016. Client-Cnet and Coldwell Banker. Technology Brand Ambassador introducing Smart Home feature through Virtual Reality.
- Brand Ambassador/Sales Presenter at PPAI 2017. Client-Agraffes Innovation. Wireless technology
- Relationship Manager for Payment Processing Company. Introduction of PayAnywhere Storefront Tablet and Mini Clover. Brand Representation provided at the following 2016 Trade Shows: International Esthetics Cosmetics & Salon Conference in Las Vegas, NV, Hinman Dental Convention in Atlanta, GA. Oregon Dental Convention in Portland, OR. California Dental Association Show in San Antonio, TX. CA Dental Association Trade Show in Anaheim, CA, Rocky Mountain Dental Convention in Denver, CO. Client-Payanywhere360
- Field Manager for Microsoft E3 Gaming Convention. 2015 and 2016. Client-Microsoft Xbox and Oculus
- PlayStation Experience 2017. Client-Sharing Box Photo Booths
- Imagine 2017. Client-Magento and Drive Productions
- Twenty-nine Palms Marine Base Event(s). Team Lead. Client-Boingo Wireless
- Samsung New Store(LA Studio) Launch (Multiple Events). Team Lead.
- Virtual Reality Developer's Gaming Conference. Tech Product Demonstrator. Client-Oculus
- ASIS-American Society for Industrial Security Trade Show. Tech Brand Ambassador. Client-Avigilon
- Back to School College Campus Guerrilla Marketing Campaign Activation. Client-Charter Spectrum
- MS Windows Surface Product Introduction at MLS Game Soccer Sporting Event. Client-Microsoft
- T-Mobile LG G4 Preview Phone Tour-Brand Ambassador/Product Demonstrator
- HTC One M9 Smart Phone Launch Event Brand Ambassador
- Technology Conference Event. Client-Yahoo
- 'Let it Snow Globe' Holiday Event. Client-Cannon
Automotive
- Field Manager at Malibu Arts Festival. Client-Toyota
- Field Manager at Spocom Auto Show. Client-Motul Oil
- OC International Auto Show in 2015 and 2016. Brand Ambassador for Camp Jeep
- Auto Product Specialist at multiple events (Angel Stadium, Christmas in July, etc.) Client-Kia and Chrysler
- BMW Bimmerfest Auto Show
- NAPA(National Auto Parts Association) Expo-Brand Ambassador
- Grand Prix of Long Beach Racing Event 2015 and 2016. Client-Toyota and State Farm
- NASCAR Auto Event Brand Ambassador for Lasik Vision Client
Food & Beverage
- On-Going Promotional Specialist in the Beer, Wine, & Spirits Industry
- Field Retail Market Activator. Client-Zico Coconut Water (6 month program-Merchandising, Account Management, Demo Management)
- Natural Products Expo West. Client-Back to Nature Foods
- Sales Rep. Client-Laughing Giraffe
- Delta Airlines Healthy Living Event Activation-Market Manager. Client-Delta and Coke
- NACS-National Association of Convenience Stores Trade Show. Client-Mondelez Int'l (Nabisco)
- Young's Market Distributor Holiday Showcase (Food and Beverage)
- Elan Veda Essential Oils & Vitamins
Health/Medical
- Health Awareness Event. Clients-Sharing Box Photo Booths, Impulse, and Aids Health Foundation
- Team Manager with Project Health. Client-CVS
- LA Trust Tooth Fairy Convention. Client-Delta Dental
- Nurse's Healthcare Career Fair. Client-Nurse.com
- Healthcare Financial Conference. Client-Goldman Sach's
Real Estate
- Real Estate Mastermind Summit in Las Vegas, NV and Atlantic City, NJ-Trade Show Event Manager
- NAR-National Association of Realtors Expo. Event Manager and Social Media Consultant
Other (Children's Events, Sporting and Additional Entertainment)
- Field Manager for Copa America Soccer HQ Fan Fest Parties. Client: Copa
- BET Experience Event. Pre-Music Awards Brand Ambassador. Client-Nickelodeon
- National Title 1 Education Conference. Client-Lectura Books and The Latino Family Literacy Project
- Asian American Expo and Tet Vietnamese New Year Festival. Client-State Farm.
- Angel's Stadium Children's Arts & Crafts Events (Seasonal)
- International Herbalife Presidential Summit Expo. Indian(Hindi) Language Interpreter
- McDonald's 24 Hours of Joy Campaign Concert Event-VIP Hostess
Luxury and Fashion
- JCK Jewelry Trade Show-Exhibitor Show Management Concierge Program. Client-Freeman & Reed
- WWD MAGIC Fashion Trade Show. Represented Vocal Apparel Clothing Brand while solely generating $75,000 in Sales Revenue
- Coach(Retail) Production Assistant for Special Event

Experiential Event Marketing Specialist

• Channel Marketing-Retail National Accounts
• Manage 2000 National Accounts for one of the World's Largest Home Improvement Retailers
• Content Management for Tool/POP Specifications, In-Store Merchandising Signage Creation and Provide Final Approval Submissions for Makita signs and ads
• Work with Brand Director to Increase Social Media Awareness. Letters to Influencers, Bloggers
• Motivate & Empower 40 plus Retail Sales Representatives with producing Playbook Promos and Pricing Presentations, Sell Sheets, Field Marketing, Contest Creations
• Oversee and Attend Special Store Walks/Events
• Direct Merchants and Management in providing Top of the Line In-Store Visual Merchandising
• Create New and Innovative Concepts to Increase Power-Tool Sales
• Influence Brand Awareness to target Power-Tool Purchasing Contractors, Mechanical Engineers, DIY Customers, Home Builders
• Build On-Going Relationships working with Vendors for Graphics, Printing, Merchandising Displays and Premiums
• Work with Design Team to Create Banners, Magazine Ads, Tool Tags, Digital Mock-ups & Renderings
• Field Market Research and Strategizing on keeping the product line reputable compared to our competitors
• Coordinate tool use for Bloggers, Photographers, Social Media Influencers
• Work with MNT Soccer Sponsors and Construguia Magazine to expand Makita Awareness in the Bilingual Community
• Utilize Smartsheet and CRM Programs to Track Progress and Store Promotions
• Track Budget Expenditures and Purchase Orders
• Assist with Digital Marketing Media Plan

Sr. Marketing Specialist

• Restaurant Marketing. Introduce Pura Vida Tequila, Continue to Create Brand Awareness, & Build Business Relationships with On/Off-Premise Account Retailers, Restaurant Owners, GM's, Food & Beverage Directors, Distributor & Event Sponsors
• Utilize Social Media (Facebook, Instagram, Linked-In) to Increase Product Sales. Email Marketing
• Event Marketing and Management-Execute Promotional Events, Coordinate Set-Up/Break Down at Promotions, Trade Shows, Festivals. Manage Promotional Staff.
• Create Presentations and Introduce Pura Vida Tequila at Sales Meetings to VPs and Sales Teams.
Conduct Trainings for Distributor & Restaurant Staff on Product.
• Get Creative with Menu & Mixology Placements
• Implement Incentive Programs for Bar Staff & Distributor Sales Reps. Motivate to Sell.
• Track Sales & Account Activity with Salesforce
• Utilize Yammer for Social Media Corporate Communications

Regional Account Manager

• Account Management & Field Marketing-50 to 100 Monthly Visits (Restaurants, Bars, Spirits Stores)
• Build Professional Relationships with Business Owners/Managers & Create Product Brand Awareness. Spokesperson for Brand-Educate Clients & Consumers. Work with Distributor for Sales.
• Conduct Tequila Tastings & Work at Special Events including Trade Shows.
• Use Salesforce for Customer Relationship Management to Track Data. Work with Young's Market

Brand Ambassador

White Cap Construction Supply	(Temporary Project)
• Index, Categorize & Add Content to Supply Marketing Catalog using Mac programs including Agility

Marketing Content Editor

Air & Water and De Santis Management Group	(Temporary Position)
• Content Writer for Online Retail Manufacturing Website of Air & Water
• Use Google Ad Words, Analytics and SEO to create Content. Competitive Retail Market Research
• Manage Marketing Campaigns and Email Blasts through Mail Chimp for DeSantis Event Group
• Trade Show & Conference Coordinator for Medical Events held for Doctors-Urologists

Marketing Assistant

Non-Profit Agency
• Educate and Train High-Functioning Clients (Adults with Disabilities) with Job and Career Search
• Prep Clients with filling out Job Applications, Mock Interviews, and Creating Resumes
• Teach my Clients/Students essential Skill Sets needed in the Work Place
• Motivational Speaker, Inspire and Coach Clients, Conduct Weekly Pre-Employment Classes
• Field Marketing-Research Companies Hiring & Market Westview's program to Prospective Employers

Employment Specialist/Job Developer

State Street IMS West	Irvine, CA Executive Assistant to Senior Vice President of Information Technology
• Support Senior Management, Coordinate Travel(Domestic & International), Gatekeeper for SVP's Calendar
• Blackberry Migration Project Management, Maintain Budgets and Fixed Assets Reports,
• Effective Delegation Role, Handle Expense Reports for CEOs, Polish Final Presentations
• Promote/Set-up Company Events, Conference Room Coordinator, Oversee Client/Vendor Relations
• Volunteer at Global Philanthropy Events, Fundraising & Volunteering for Non-Profits

Executive Assistant to Senior Vice President of Information Technology

• Work with Graphics to Create Brochures and Flyers, Competitive Analysis Study/Market Research
• Present & Create Price Comparison Matrix Display, Key Player in Establishing 2006 Business Plan
• Accounting(Tracking Purchase Orders, Expenses, Credits to Roofers, Distributors, Engineers)
• Field Marketing-Work with Product Sales (Tile) Development Team and Roof Tile Distributors
• Create/Distribute/Conduct/Tabulate Survey Results. Presentations to Sr. Mgmt., Creative Writing

Market Projects Manager

Irvine, CA Market Development Manager/Mercedes-Benz Vehicle Accessories Consultant
• Project Management-Pilot Program with Mercedes-Benz to Increase Mercedes Accessories Sales
• Perform Dealership Assessment Needs, Product Demonstrations (Navigation, Satellite Radio, Telematics)
• Train/Motivate/Coach Sales Team on the Benefits of Selling Mercedes Car Accessories vs. Aftermarket
• Visual Merchandising/Setting Auto Displays and Maintain Showroom, Attend Auto Shows
• Provide Weekly Business Analysis to Mercedes Corp Offices, Order Auto Accessories

Market Development Manager/Mercedes-Benz Vehicle Accessories Consultant

• Customer Service, Inbound/Outbound Calls and Set Appointments, Meet Monthly Sales Goals
• Marketing Mercedes-Benz via Phone and Internet, Promote Brand Awareness & Product Knowledge
• Build Clientele/Lasting Customer Relations, Use Sales Point, Advent, Sales Force (Dealership Programs) Work with Lease Retention/Finance (Barnone)

Client Care Marketing Representative

• Corporate Hotel Account Management, Market to Body Shops & Dealerships, Professional Selling
• Understanding Consumer Needs, Budgeting/AR's, Branch Management, Handle Insurance Claims
• Analyze Branch Stability, Track Profit Gains/Losses, MVP Awards received in Sales and Service

Various Locations Management Trainee to Management Assistant

University Center and Marketing Dept.
• Conduct/Administer/Distribute Comprehensive Campus Surveys, Special Campus Events Set-Up. Market/Advertise Campus Programs, Create Core Marketing Ideas, Train New Hires, Payroll

Temporary Positions acquired through Staffing Agencies

Program Coordinator/Assistant

Find out detailed information about Poonum Gandhi,  in Chino Hills, CA

Poonum Gandhi: in Chino Hills, CA

Poonum Gandhi

Gomocha

Sprint

All over US

Makita USA

Pura Vida Tequila

Pura Vida Tequila

Arrowmac Staffing

AppleOne Staffing

Westview Services

Support Senior Management, Coordinate Travel(Domestic & International), Gatekeeper for SVP's Calendar

Burlingame Industries-EAGLE Roofing

BDS Marketing/Mercedes-Benz-DTLA

Mercedes-Benz-House of Imports

Enterprise Rent-A-Car

California State University

California State University

Cerritos Community College