Bike

Lifestyle

Wake

Advertising

Search engine marketing

Product management

Global marketing

Marketing management

Agile practices

Web analytics

Traffic forecasting

Internet technology

- search engine marketing - digital marketing - web site development

•Managed marketing campaigns to deliver qualified leads for email cultivation and telemarketing.
•Directed multiple agency relationships and oversaw 1 million in advertising spend. 
•Launched global search marketing, banner and remarketing programs in 12 languages.
•Strengthened SEO and QA practices resulting in a 35% increase in non-brand organic traffic.
•Evaluated web development and UX enhancements using analysis and A/B testing.
•Consulted with project managers, developers and leadership on key strategic projects.

Sr. Analyst, Search Engine Marketing

•Managed strategic SEO direction of AllHotels; a startup with projected sales of $100 million.
•Provided SEO product guidelines for site platform with 22 ccTLD domains and six languages.
•Collaborated with content editors and site architects to release over 6,000 articles.
•Documented site enhancements as user stories within Agile Project Management iterations.
•Managed 2 site migrations with over 100,000 unique redirects.

Global SEO Product Manager

• Perform SEO analysis, diagnose issues & recommend strategy for our client portfolio.
• Leadership in web analytics, conversion analysis and Social Media.
• Implemented local search strategies that brought a 30% increase in revenue.
• Developed groundbreaking keyword analysis tools for SEO research.
• Manage 15 Pay-Per-Click accounts with an annual budget of $150,000.
• Implemented conversion tracking and success metrics for the entire client portfolio.

SEO/SEM Specialist

• Managed marketing campaigns including banner ads, email, text ads and listings
• Developed a new monthly reporting process that saved over 64 hours per month
• Responsible for all pay-per-click accounts creation, management, ad copy and testing
• Executed and documented new processes for marketing department training
• Trained marketing specialist in duties of PPC management and media buying

Marketing Manager

• Obtained Green belt in Six Sigma, ISCA Customer Service Certification and SAP R/3 training
• Utilized internal relationships with sales, supply chain, ship points, ESHA and procurement
• Achieved the highest level of order fulfillment from receipt to product delivery of chemical products

Commercial Associate

• Provided support to both the E-Commerce and Marketing department
• Managed online communities within Facebook, Myspace and STAtravel193.com
• Planned the travel itinerary for the World Traveler Internship

Marketing Intern

Supported the event management team in organizing networking events for the Semiconductor Industry.

Event Management Intern

Find out detailed information about Randy Zorn,  in Grapevine, TX

Randy Zorn: in Grapevine, TX

Randy Zorn

Ciena

Ciena

AllHotels / Travelocity

AllHotels / Travelocity

Worldwide Revenue Solutions

Worldwide Revenue Solutions

Worldwide Revenue Solutions

Worldwide Revenue Solutions

Celanese

Celanese

STA Travel

STA Travel

Shelton Group

Shelton Group

University of North Texas

University of North Texas