Bachelor of Business Administration (BBA)

Outdoor

Skate

Snow

Mountain biking

Snowboarding

Hiking

Health and nutrition

And of course my beautiful family.

Store Manager

I love life and try to live it with purpose. I am thankful for everything and try to express my gratitude with hard work and admiration. I believe people have tremendous value and try to treat them with love and respect in leadership and obedience. These principles are the source of my success in my career.

Elevated brand service and salesmanship standards through effective employee coaching, product 

training, and accountability. 

Consistently obtained company wide lowest inventory shrink results of 0.5%-0.8% of sales.

Increased inventory efficiency through multichannel collaboration, consumer analysis, and sales 

strategy. 

Increased store net profit $55K within first year. 

Cultivated a positive work environment with high employee morale through communication, 

encouragement, and accountability. 

Upheld complete “All In” responsibility for every aspect of store operations.

Turned a consistently unprofitable snowboard shop into a profitable operation through a

comprehensive strategy including re-merchandising, diverse marketing initiatives enhanced sales 

training, and minimizing profit margin loss.

Implemented strategic marketing plan to continually increase market presence including re-
branding, hosting events, social media optimization, traditional media promotion, athlete 

sponsorships, and commission based partnerships

Redesigned store layout utilizing principals of buyer behavior to better accommodate consumer 

preferences.

Lead rental department to a 0% inventory shrink with detailed organization and efficiency. 

Increased store net profit $80K within first year.

Continued sales growth 22% second year.

Reconfigured product mix using market trend analysis to capitalize on changing demographics.

Assistant Manager

Oversaw a diverse inventory of perishable goods from multiple vendors.

Handled entire purchasing process from need recognition to vendor negotiation to consumer price 

optimization.

General Manager

Find out detailed information about Benjamin DeSantis, Store Manager in Lyons, CO

Benjamin DeSantis: Store Manager in Lyons, CO

Benjamin DeSantis

Volcom

Alternative Edge

St. Vrain Market

University of Colorado Boulder