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Product Category Manager

With 15 years of marketing, product and creative work under my belt I am seeking a new opportunity to further my growth and make a change onto the next chapter in my career.

(Contract)
●   Managed the design, development and new product creation for the brands existing competencies.
●   Recruited new design resources and updated the company's branding strategy on products.
●   Revised the vendor base and brands overall capabilities in the headwear category.

Development Manager Gloves Accessories

• Responsible for profitable management of the accessories and technical outerwear business categories.
• Managed the global vendor base and determine allocation, production calendars and negotiate costing details on
all related products.
• Partnered with cross functional teams to determine and identify future product opportunities, create product briefs
and create long term strategies to further the success of categories.
• Responsible for new product and advanced concept development inclusive of managing sample room and concept facilities outside of the Nike resource base.

Senior Development Project Manager Apparel Accessories

Apparel / Accessories
• Responsible for building an internal creative and development team to launch a new business division for the YETI Brand.
• Duties include P&L accountability, sourcing, materials / new technology, line planning, merchandising and development.
• Lead product team to create new products from strategy inception through commercialization.
• Define market trends and new opportunities for growth relative to brand values and distribution channels
available.
• Work directly with VP of Sales and Founders on new strategies and needs to launch category

Category Project Manager

Accessories / Softgoods
●   Responsible for the creation, development and production of the brands softgoods and accessories Category.
●   Collaborated with the Ownership team and industry stake holders to develop additional new products and bring
them to market.
●   Created new competency in Bag and Pack design and development as a new category for the brand. Created
partnerships with vendors and designers to create the program and bring it to market.

Product Development Manager

Apparel / Technical Outerwear
• Responsible for the profitable operation and process for the Oakley apparel division. (Technical Outerwear / Military Tactical / Surf)
• Ensured the cross functional success of all internal partners as well as the merchandising of technologies across
all categories.
• Lead the department in streamlining the production and flow of information to effectively achieve quicker turn
around and shorter lead times.
• Directly responsible for an additional growth of 13.4% Margin gain in season 1. (Winner - OAK Global Apparel MVP 2012)

Global Development Manager

• Spearheaded agency planning, contracts, budgets and execution of all softgood related product design for Special Blend, Forum and Foursquare.
• Developed brand strategy and ensuring the DNA of brand initiatives is inherent in the finished product.
• Conceptualized and briefed the direction for color theory, overall merchandising, print design, trim development
and overall aesthetic look and feel for each brand. Also managed team integration, fabric and feature story
development.
• Ensure designs meet development briefs inclusive of costing and timeline. Oversaw the management of all
technical files.


• Presented the teams strategy to and collaborated with in-house partners to align with marketing and sales to establish a cohesive brand story.

Creative Manager Technical Outerwear

"Polartec Apex Award" for product excellence in design, form and function for the "Oakley LTD Biozone Jacket"

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Lead the development for all fabrics, features, technologies, trims. Owned all BOM /CDS, Fit Specs, Tech
Packs and vendor management.
• Create product line plans and merchandising stories based on market trends, target consumer statistics and brand positioning. Drove all marketing initiatives and partnerships at the product level.
• Championed brand and program directives to the global sales and marketing team.
• Worked directly with factories throughout Asia.
• Collaborate with Creative design team / outside fashion partners to create production ready tech packs.

Product Line Manager

Created brand strategies as well as development and final execution of all marketing collateral. Larger projects
included corporate rebranding, advertising campaigns, catalogs, photo shoots, websites, artist and team
collaborations, and tradeshow booth execution.
• Strategic management of marketing campaigns involving all assets of marketing, sales, events and PR to promote
brand awareness, image and in market interactions.
• Responsibilities included staff and budget management, contract negotiations and creative services.

Marketing Brand Manager

2004 - 2005
• Responsible for profitable operation of the company creative services group, new business pitches and presentations, and staff management.
• Developed complete comprehensive programs to promote a brand or product in any marketplace.
• Notable clients included PepsiCo, Right Guard, Primedia Publications, NBC, the US Olympic Committee, among
others.

Creative Group Director

• Managed the execution and strategy of grass roots in market promotions for a variety of brands.
• Developed contest series and tour promotions to launch SMU products into the consumer marketplace.
• Retail and in market events.
• Athlete team and corporate partner management.
• Created regional marketing campaigns and collateral executed by in market rep forces and street teams.

Marketing and Events Manager

• Responsible for the Pan-European advertising campaigns.
• Ambassador for the corporate offices for all operations within the EU market.
• Budget and spending accountability and reporting.

Marketing Manager

Coordinated the creation and delivery for external marketing support including outside design agencies,
production vendors, on-site event collateral, promotional item conception and creation.
• Assisted group director on in market programs and concepts to identify with the core snowboard consumer.

Creative Services Coordinator

Find out detailed information about Robert Paglia, Product Category Manager in essex jct, Vermont

Robert Paglia: Product Category Manager in essex jct, Vermont

Robert Paglia

GORDINI USA

NIKE CONVERSE

YETI COOLERS

MAGPUL INDUSTRIES

OAKLEY

BURTON SNOWBOARDS

OAKLEY

BURTON SNOWBOARDS

BURTON SNOWBOARDS

FUSE MARKETING

FUSE MARKETING

BURTON SNOWBOARDS

BURTON SNOWBOARDS

University Of England

University of New Hampshire