Danelle Fee

Danelle Fee

Director of Merchandising

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Summary

Accomplished and driven Product, Merchandising, Marketing, and Retail expert with 15+ years of progressive experience within the action sports industry. Proven success driving profit and sustainable growth across all business units, skilled at understand the consumer and their needs. Innovative and conceptual thinker able to recognize trends, capitalize as appropriate, and see beyond to identify “what’s next.” Skilled at utilizing leadership and collaboration skills to work cross-functionally, guiding and influencing global product, merchandising, marketing, and sales management teams. Visionary director adept at pushing creative boundaries without sacrificing business objectives.

Areas of Expertise include:
* Merchandising Management
* Product Line Management
* Go-To-Market Management
* SMU Management
* Assortment Planning
* Consumer Trends and Forecasting
* Business Analysis
* Pricing/Costing Matrix
* Sales

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