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Director of Marketing

To use my expertise in marketing (retail, product, online, email and cause), project management, and communication to drive brand awareness, strategy, and productivity.

-Developed marketing strategy across multiple channels to drive penetration in global markets using SEO/SEM campaigns
-Prioritized digital marketing campaigns to ensure acquisition, retention while driving consumer NPS
-Lead programmers and developers through extensive website redesign focusing on localized languages
-Mentored, developed and inspired a large team to drive bench strength and overall team productivity
-Developed customer recruitment and retention strategy through promotional email marketing campaigns 
-Invested in multiple social media platforms and PR to drive brand awareness in new markets
-Partnered with Sales and Operations to solidify marketing campaigns to B2B key accounts
-Managed partnerships with key account marketing directors to ensure seamless communication

-Drove strategy for all 85 Brand Retail stores in North America, supporting monthly branded drive periods  
-Directed strategy for 8 annual global Catalogs, driving productivity through acquisition and retention
-Created strategy around global LEGO retail mobile apps and social media channels 
-Drove productivity in Grand Opening and One Year celebrations for all new Brand Retail stores 
-Supported Preschool business through collaboration with Brand Managers to execute in retail 
-Owned and managed Brand Retail budget
-Developed plans to enhance underperforming stores utilizing all marketing channels

Sr Marketing Manager, Brand Retail and Catalog

-Developed a detailed branding plan and strategy that extends the Rockin’ Baby label and Mother to Mother social mission globally
-Defined, developed and executed global brand campaigns using traditional and non-traditional marketing (social media, online, grassroots, event) channels
-Developed, directed and produced all visual merchandising strategies, guidelines and tools
-Communicated product innovation and giving values effectively to consumer through print, POP, PR, online and social media
-Collaborated with retailers to deliver branded collateral to market, including windows, displays, and events

Senior Director, Marketing and Branding

-Partnered with CEO and lead marketing to develop all new branding collateral: logos, mission statement, gift card program, online aesthetic and sales materials
-Developed new online market place (Volusion) for launch July 2013
-Worked closely with Major League Baseball, National Football League and the NCAA marketing and licensing teams in an effort to streamline marketing strategies for large accounts (Target, Wal-Mart, Walgreens)
-Developed and launched an online (SEM, PPC, e-blasts) and social media marketing strategy

Director, Branding and Retail Marketing

-Developed marketing strategy for this organization, including rebranding, online and social media strategies, event marketing, and community outreach
-Developed B2C strategy utilizing e-blast campaigns and direct mail, leading to increased class size
-Drove all public relations for the brand, pushing marketing in traditional and non-traditional channels 
-Directed sales department, refined enrollment process, while increasing penetration in local communities

Marketing Director

-Partnered with CEO and Marketing Director to redevelop all new branded collateral pushing the brands label of luxury
-Developed a social cause program, “Pedals to Playgrounds”, in which proceeds would be used to create playgrounds for under-developed communities and orphanages
-Worked closely with graphic design team to develop branding colors, fonts, and themes for the PoshTots brand as well as collateral for the “Pedals to Playground” mission
-Developed an online and social media marketing strategy in conjunction with sister brand PoshLiving

Director, Branding and Cause Marketing

-Conceptualized seasonal marketing strategies, initiatives and calendars while driving plans to execute at market including POP, tabletop and windows
-Launched Children’s division in Spring 2011 in over 950 doors nationwide
-Directed all men’s, women’s and children’s visual merchandising at retail and national trade shows
-Managed Disney “It’s a Small World” initiative, working hand in hand with Disney CPG
-Led strategy, launch, and execution for all Nordstrom, Neiman Marcus and Journeys doors
-Drove launch events in 10 national regions, while utilizing field managers and social media
-Created strategy for Kids for Kids branding on social media
-Developed an account tiring structure, streamlining marketing, POP and window allocation, as well as driving streamlined processes

Children's Retail and Marketing Manager

Head of Store Merchandiser

-Created and implemented GapKids global directives, with the end goal of consistent, compelling seasonal product presentations in all doors
-Wrote visual directives and assembled product illustrations into seasonal directive books
-Coordinated field/corporate special events and setups
-Created and lent to the process of the new Kids camp store environment
Store Brand Coordinator, Gap Flagship, San Francisco, CA.(5/07-2/08, job consolidated)
-Led the vision, creation, and execution of this Flagship presentation of Kids, Baby and Maternity
-Partnered with HQ visual and marketing teams to plan seasonal strategies within this Flagship and other high profile stores across the company
-Developed Baby Gap Home, Junk Food and Converse initiatives and rollouts into the Flagships
 Senior Manager, Customer Experience, Gap Flagship, San Francisco, CA. (2/08-5/08, promoted)
-Led customer service and sales generation in this high profile $26m Flagship location
-Implemented training and development plans for more than 200 associates, supervisors and managers
-Led Brand executive walkthroughs on a weekly basis
-Delivered double digit comps in overall store volume
  Manager, Brand Experience, Gap Flagship, San Francisco, CA. (5/08-03/09, laid off)
-Partnered with the Regional Visual Manager to lead visual execution, merchandising and styling
-Trained and developed visual managers, supervisors and associates to ensure compelling styling, marketing and display elements were consistently executed and maintained

Visual Team Manager, GapKids

District Visual Manager, SE New England

Find out detailed information about Geoffrey Dunlop, Director of Marketing in San Francisco, CA

Geoffrey Dunlop: Director of Marketing in San Francisco, CA

Geoffrey Dunlop

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LEGO

Rockin' Baby

Baby Franatic

Los Angeles Academy of Performing Arts

PoshTots

TOMS

Urban Outfitters

Gap

Abercrombie and Fitch