B.S. Busniess, International Busniess Minor

Bike

Creative Agencies

Lifestyle

Outdoor

Skate

Snow

Brand Director/Partner

Since opening and successfully operating a boutique skateboard retail store with my family in 6th grade, I have been obsessed with the idea of creating quality brands that last. With over 15 years experience in the Action Sports Industry, from Shop Owner, Sales Associate, Athlete, Brand Manager to Global Marketing Manager, I have learned every side of the transaction and what it takes to build quality brand communities. 

With an addiction to the creative process, I love to see projects through from ideation to execution. My creative experiences include: new product development, advertising campaigns, short and long-term marketing campaigns, copy writing and of course managing creatives (we all know this takes creativity). 

Specialties: Brand Building, Advertising, Creative Direction, Action Sports Marketing, Social Marketing, Event Marketing and Activation

Oversee all brand strategy and production initiatives for agency clients.

Brand and Product Marketing for the NW's favorite pizza parlor.


Marketing Director

- Planed and executed yearly marketing campaigns
- Lead all digital and social strategies
- Worked with art department for focused creative direction
- Aligned brand and marketing to position as a clear leader in the industry
- Conceptualized winter and summer event marketing and activations
- Aided in direction of new product development
- Developed initiatives to launch new products
- Responsible for trade show logistics, timeline, and budget management
- Wrote copy for website, advertising, catalogs and all other marketing deliverables
- Aligned international marketing centers for a strong, consolidated brand message

Global Marketing Manager

- Developed and executed all brand marketing strategies and collateral for US and International HCSC brands
- Conceptualized multiple cohesive advertising campaigns integrated throughout all marketing channels
- Oversaw creative direction, content creation, and management of the creative and photo/video department
- Coordinated the design, development, delivery and sell-through of a multi-season apparel line
- Planed and organized year-round event marketing and activation
- Spearheaded PR launch of HCSC x Windell’s Brand merge and newly branded We Are Camp LLC
- Assisted in the recruitment and management of HCSC’s seasonal summer staff of over 125 people

Brand Manager

- Aided in the development and execution of key marketing initiatives
- Managed content creation and distribution strategy across all advertising platforms
- Promoted athlete ambassadors, event activations and distributor events
- Coordinated endemic and non-endemic print and digital media buy valued at over $250k
- Facilitated retail sales, merchandising and POP program

Marketing Executive

- Obtained investment related research for portfolio management purposes 
- Back-tested a multitude of investment portfolios in effort to strategize portfolios for different market climates
- Created marketing content to increase customer awareness 
- Initiated efforts to distribute media via social media, video blogs and video conference applications

Intern/Research Assistant

- Assisted with brand development and merchandising/design strategies
- Contributed trend research and market knowledge to skate and snow buying plans and trade shows
- Drove on-floor sales strategies 

Sales Associate

Family owned and operated skateboard shop in Bend, Oregon. 
- Assisted with brand development and merchandising/design strategies
- Contributed trend research and market knowledge to skate and snow buying plans and trade shows

Owner/Sales Associate

Find out detailed information about Carson Schubert, Brand Director/Partner in Portland, OR

Carson Schubert: Brand Director/Partner in Portland, OR

Carson Schubert

Subjekt

Sizzle Pie

Ride Snowboards

High Cascade Snowboard Camp

H20 Overdrive

Valentine Ventures, LLC

Side Effect Board Shop

West Side Ride

Oregon State University