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Graduate Student

I am seeking a position in product management where I can fuse together my 6+ years of product marketing and management experience to create innovative and insights-driven product lines in the sports industry.


I am currently a graduate student working on my masters in science from the University of Oregon's Sports Product Management program. I am part of cohort #1 for this innovative & new degree.

•	Consumer/market research project culminating in product brief pitch for 2018
•	Worked on line planning, pricing and product creation process for 2017-18 products
•	Focused on GTM, category alignment and distribution for men’s training category
•	Conducted a materials research project for Global Football category


Product Line Management Intern

•	Provided vision, strategy and execution of a new brand identity 
•	Managed all product marketing for over 300 SKUs in North America
•	Liaison between designers, photographers and PR teams for projects
•	Provided brand vision for external PR agency to execute upon 
•	Managed entire catalog creation process for Bogs 
•	Created digital brand strategy for penetration into new consumer markets
•	Managed social media strategy for brand with $500k budget
•	Created strategy and briefs for global email marketing program with $500k budget
•	Oversaw branding/presentation of Bogs global brand at independent shoe specialty stores & key accounts



Product Marketing Manager

Contract position

Leader of department’s digital asset management
•	Coordinated multiple ad hoc projects, primarily focused in brand management
•	Tracked and reconciled budgets across entire department
•	Managed and tracked all consultant and vendor contracts & invoices
•	Coordinated all travel, expense reports, meetings, invoices & collateral management for entire team
•	Supported the Director of Design Innovation and 2 senior managers in any project coordination needed

Creative Development Project Coordinator

Leader of department’s digital asset management

Coordinated multiple  ad hoc projects, primarily focused in brand management

Tracked and reconciled budgets across entire department

Managed and tracked all consultant and vendor contracts & invoices

Assists in multiple ad-hoc projects for team

Coordinated all travel, expense reports, meetings, invoices & collateral management for entire team

Supported the Director of Design Innovation and 2 senior managers in any project coordination needed

Team Assistant Creative Development  - Nike Foundation

•	Created social media campaign for brand awareness
•	Managed all outside agency relationships for marketing efforts
•	Coordinated the implementation of all advertising & marketing efforts for company
•	Budgeted & allocated funds for all sponsorships 
•	Reconciled and budgeted co-op dollars 
•	Organized  and managed corporate sponsorship ticket distributions

Marketing Manager

Increased customer interaction and facilitated greater sales by acknowledging and assisting each customer 

Provided key product technical and aesthetic information for customers

Ensured that at least 95% of products were on sales floor at all times in order to increase inventory management

Increased customer loyalty and sales by offering attention throughout the customer’s through product suggestions, technical inquiries and stock checks

Sales Associate- Employee Store

Reduced marketing costs associated with in-store promotions by analyzing the success and ROI of key promotions

Used multiple custom CRMs to create target markets and redemption rate analysis for other depts. in the company

Increased corporate access to key consumer information by creating Excel and Access databases regarding specific target markets

Rewards Marketing Intern

Nike Inc

Managed operations by maintaining meeting notes, sending out weekly schedule and reminders to 65 members and ensuring organization of entire membership

VP of Internal Affairs

Retail Associate

Find out detailed information about Kristina Campagna, Graduate Student in Lake Oswego, OR

Kristina Campagna: Graduate Student in Lake Oswego, OR

Kristina Campagna

University of Oregon Sports Product Management

New Balance Athletic Shoe, Inc.

Bogs Footwear

Nike Inc.

Nike

Pacific Office Automation

Nike

Fred Meyer

Sales Associate

Alpha Kappa Psi, Professional Business Fraternity

Nordstrom

DICK'S Sporting Goods

University of Oregon

University of Oregon

American Institute of Foreign Study-London