Surf

Golf

Snow

Bike

Swim

Fishing

Yoga

Skate

Streetwear

Lifestyle

Fashion

Outdoor

Health & Fitness

Principal Agent

Owner and Principal Rep at Something Clever sales agency. Currently managing brands through various distribution channels including the apparel/ fashion, outdoor, optical, resort and winter sports industries. Working closely with retailers of all sizes; from majors and department stores to boutique and independent speciality to increase brand awareness and maximize sales potential. Build customer satisfaction through regular communication, and collaborative business planning during the sales process. Drive new business development through successful key account management, and diversification of channel distribution and product segmentation. Current brands include: Rhythm apparel (men's, women's and swim), RAEN eyewear, Autumn headwear, Bellroy accessories, Mizu drinkware, BN3TH layering, Nitro snowboards, L1 outerwear, HOWL supply, and Eivy layering. Previous lines include: Salt &amp; Stone, NAU, Millican, Public SB and Leus.

Founder and Principal Agent, managing a diverse portfolio of product lines in the Pacific Northwest territory that balance outdoor lifestyle, fashion action sports and eyewear. Working closely with retailers of all sizes, from majors and department stores to boutique, independent speciality and resort to build brand awareness and maximize sales potential. 

Currently representing; Rhythm apparel/ swim, Mizu drinkware, RAEN eyewear, BN3TH layering, Autumn headwear, Nitro snowboards, L1 Premium Goods, HOWL Supply, Eivy layering and Public SB. 

Manage territory for wholesale sales and retail marketing operations. Work with upper management to develop and achieve sales goals for the territory. Service existing accounts and prospect new accounts to achieve sales goals. Present seasonal premium outerwear and apparel collections to existing and potential accounts with retailer specific focus to merchandise across multiple channels; majors, department stores, fashion boutiques and outdoor lifestyle. Service accounts between pre-order booking with product clinics, merchandising and fill in orders. Provide semi-annual sales forecasts, as well as marketing and product feedback.
• Grew PNW territory’s sales revenue through expanded distribution and increased sales within existing accounts.
• Launched and managed NAU business with REI and successfully grew business by over through effective merchandise assortment planning and constant communication with the buyers and planners, which resulted in increased turn rates and profit margin.
• Grew retailer account base in both outdoor lifestyle and fashion boutique by over 300% since starting by leveraging my existing and growing retailer network. 

NW Territory Manager

Manage territory for wholesale sales and retail marketing operations. Service existing accounts and prospect new accounts to achieve sales goals. Present seasonal footwear and apparel collections to existing and potential accounts with retailer specific focus to merchandise across multiple channels. Service accounts between pre-order booking with clinics, merchandising and fill in orders. Provide semi-annual sales forecasts, as well as marketing and product feedback.
• Grew PNW territory’s sales revenue by 538% for 2013, and again in 2014 by 260% through expanded distribution and increased sales within existing accounts.
• Managed Etnies business with Amazon.com and successfully grew business by over 200% through effective merchandise assortment planning and negotiation which resulted in increased turn rates and profit margin.
• Grew retailer account base by over 700% since starting by leveraging my existing and growing retailer network.
• Participated in brand activation by hosting national media and Etnies team members for a product wear test that was used for a global product launch for the Highlight shoe.
• Increased regional and national brand awareness by sponsoring and hosting contests such as TWS Come Up Tour series. • Awarded “Rep of the Year” 2013.

Etnies Sales and Marketing rep for the Pacific Northwest

Direct operations of merchandise purchasing, sales and promotions. Purchase snowboard hard goods, outerwear, shoes and accessories for men and women, and men's apparel for all stores. Determine allocation of purchased product to individual stores. Supervise daily sales operations of four retail locations, e commerce site and a staff of 20 employees. 
* Contract with new vendors by determining changing trends in the market to appeal to a new and broader customer base. 
* Oversee annual buying budget for multiple locations by determining differences and similarities of the customer demographics. 
* Analyze and control open to buy budget and current inventory for maximum profit by capitalizing on high turn rates and off price product purchasing. 
* Coordinate annual sales and special events such as movie premiers and Portland's Snow Expo to increase brand awareness to the public. 
* Manage and recruit new athletes to endorse the Exit brand through print and video media.

General Manager

www.exitrealworld.com 
Managed daily sales, operations and personnel. Responsible for hiring and training new staff on all operating procedures. Set daily, monthly and annual sales goals for the shop and individual employees. Managed a staff of 8. 
* Opened new store in Portland, OR to reach a new market and broaden distribution. 
* Consistently grew store's annual sales by 30% each year. 
* Organized annual sales and special events to increase brand exposure. 
* Secured new vendor procurement to broaden product offering. 
* Awarded "Skate Shop of the Year" by Portland Monthly for 2005.

Store Manager/ Buyer

Find out detailed information about Rob Aragon, Principal Agent in Portland, OR

Rob Aragon: Principal Agent in Portland, OR

Rob Aragon

Something Clever

nau apparel

Sole Technology

Exit real world

Exit real world

Willamette Universite