Lifestyle

Outdoor

Surf

Mountain biking

Sailing

Surfing

Motocross

Family and friends.

Windsurfing

Traveling to new places

Scuba-diving

Independent Marketing Consultant

After 20 years in the ad agency biz and a decade on the client side, I have a well-rounded perspective on the entire marketing process. Marketing is a team game where strategy, planning, creative development, program execution and evaluation require participation and coordination from all levels of the organization. My strength is seeing the big picture and being able to engage at any point within the process.

As a seasoned marketing professional with experience in all aspects of brand development, marketing, public/media relations and creative development, I participate with organizations across all levels of the marketing process to meet and exceed their goals.

During my tenure the organization developed a leadership position within the national cardiology field growing from 100 member groups to 350 member groups including hospitals and health systems and annual revenue growth from $2M to $8M. I was responsible for all aspects of corporate marketing, brand identity, sales and customer service support, trade, industry and media relations. 

Provided support in areas other than marketing as needed including membership sales, corporate partner support, event planning and execution, business operations, and strategic partner relationships.

VP - Marketing

Provided marketing planning and strategic development work for agency accounts including brand development and maintenance, market positioning, strategic planning and creative executions accounting for 20% of agency revenue. In addition to servicing many of the agency's largest clients, I expanded the utilization of time tracking, billing and project management software to increase customer satisfaction, meet project timelines more effectively and increase agency profitability.

VP - Account Services

Oversaw client service across the Marketing and Interactive divisions with a team three account executives for one of the Southeast's most creative agencies. With no defined process in place to manage the expanding demand for web-based marketing tools, I developed the infrastructure, project management process, traffic flow, and sales strategies for the agency's interactive division.

Account Supervisor

I managed over six statement types from a marketing and content perspective with a team of three for accuracy of information and quality of production. Our team successfully implemented a new statement design that included AT&T's bundled services billing for 10 million cardholder statements per month. We overcame significant challenges to support the convergence of different billing sources, increases in page count and costs, coordination of marketing messaging and call center training. Universal Card Services established itself as the leader within the AT&T family of brands as the leader in statement/bill rendering.

Senior Manager - Marketing Communications

Held a series of progressively responsible positions, starting as Account Manager in 1990 and rising to President in 1993.  Oversaw all aspects of the agency business during the growth from a six person agency to  staff of 12 and revenue growth from $1M to $2M annually.

President

Oversaw agency accounts valued at $500,000, with responsibility for planning and executing of marketing  programs, managing internal production, traffic flow, and supporting executive management in creative development and new business presentations.

Find out detailed information about Jim Gann, Independent Marketing Consultant in Atlantic Beach, FL

Jim Gann: Independent Marketing Consultant in Atlantic Beach, FL

Jim Gann

Jim Gann

MedAxiom

The Dalton Agency

The Robin Shepherd Group

AT&T Universal Card Services

IntraVue - Advertising Agency

JW Zimmer Advertising

Santa Fe Community College

University of Florida