In depth knowledge of the retail lifecycle through work on both the retail and corporate side of the specialty outdoor retail business. Cutting my teeth on the retail floor becoming a product expert, managing staff and driving sales. I was able to translate that experience to retailer Sun & Ski where I was able to drive marketing initiatives, gain a glimpse of buying/inventory management, and manage co-op campaigns for major outdoor and lifestyle brands. At Experticity, I was able to continue that direct brand marketing focus working with brands in key growth categories in an effort to maximize engagement in key influencer segments of retail, professionals in the field and on social media.
I continue to seek out roles that allow me the ability to work with authentic brands, tell their story, and help them find success in the marketplace.