Bike

Creative Agencies

Fashion

Lifestyle

Music

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Tech

Yoga

Health & Fitness

To contribute my diverse set of talents, not only creatively, but also commercially in the outdoor apparel industry. I wish to promote brand awareness through focused market research and implementation, product development, marketing strategies, and an impeccable consumer experience.

• Created product level forecasts and buy-plans; completed in-season and pre-season planning within the omni-
channel structure inclusive of all footwear and ~50% of inline apparel, supporting ~$50M in annual sales.
• Developed and maintained vendor relationships including production scheduling, capacity planning, cost
negotiation, procurement, inventory management, and purchase order maintenance.
• Generated and maintained style/color planning tools for the cross-functional teams, integrated historical
performance and financial projections to advise ideal future assortment and product lifecycle.
• Oversaw Amazon inventory allocation, forecast, and seasonal demand planning.

Senior Buyer Planner

• Responsible for the assortment planning, sourcing, procurement, and merchandising of all Pharmaca Brand
products inclusive of Supplements, HABA, Lifestyle, and Grocery through in-store and e-commerce channels.
• Accountable for building Pharmaca Brand sell in, sell through, demand forecast, assortment planning, pricing,
promotion, and advertisement funding.
• Reported KPIs to overall business and cross-functional partners, aligned growth strategy with competitive trends,
used a data-driven approach to report and action on risks and opportunities.

Category Manager, Pharmaca Private Label Brand

• Oversaw merchandising data integrity and promotions across 30 retail locations and the e-commerce platform
including pricing, ad placement, and billing.
• Maintained Point of Sale, managed coupons, promotions, and markdowns, provided support for help desk.
• Proofed outreach materials, including monthly in store and e-commerce circular copy, emails, and coupons.

Data Integrity and Promotions Manager

• Developed tech packs, submitted fit comments, ensured garments met design specifications and brand vision.
• Updated Visual Line Plan ensuring product assortment and styling was accurately represented.
• Wrote textile and trim submission reports, filed submissions, tracked their development.
• Executed visual merchandising projects to reflect brand strategies and goals.

Apparel Product Development and Sourcing

• Promoted all sales activity in assigned channels including e-commerce, in-house sales agents, and domestic
distributors, generated over $250k in new business.
• Personally managed over 800 retail accounts ranging in value from $1000-$100,000 in annual sales.
• Assisted retail buyers with planning and inventory analysis to increase account value and brand exposure.
• Contributed to cross-functionally with product development by participating in design meetings and evaluating
pre-production samples.


Channel Manager, Outdoor, Run Specialty, and Fitness

• Produced multiple lines simultaneously, oversaw both knitting and cut and sew operations
• Contributed all materials related to the design process including sketching, patterns and samples, conducted fit sessions, and developed future lines
?• Communicated with factories and suppliers to meet deadlines and to ensure quality production
?• Worked closely with the CEO, CFO, and marketing team to launch products and build the brand from conception

Associate Designer

Find out detailed information about Madeleine Berger,  in Louisville, CO

Madeleine Berger: in Louisville, CO

Madeleine Berger

PEARL iZUMi

Pharmaca Integrative Pharmacy

Pharmaca Integrative Pharmacy

Gaiam Americas Inc.

Sherpani USA

Komafram, LLC

Boulder Digital Arts

Illinois Institute of Art, Chicago