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Strategic Advisor

I am a product and merchandising leader who has successfully developed brands and driven profitable growth across multiple product categories. I am challenged when presented with a goal to achieve and thrive in creating the process that will ensure good results are attained consistently. 

Engage executives with targeted advice on strategic planning, growth initiatives, and product capabilities.
Drive innovative strategies and optimization based on a thorough review of current products and processes.
Enhance Product Development efficiencies as lead on various SaaS and integration projects.


Streamlined and simplified merchandising processes by developing a set of tools to build top-down and bottoms up merchandise assortment plans quickly and accurately.
Increased product adoption rate 21% and global alignment 45% through SKU rationalization methodology.
Reduced 20% of underperforming styles and improved productivity 50% by implementing proven merchandising strategies. 


Sr. Director, Merchandising Strategy

Generated $5 million of additional sales by developing an internal data aggregation solution to normalize, report and analyze weekly sales results from top 15 Key Account retail partners. 
Slashed overall forecast bias 11% by creating accurate and financially sound seasonal sales forecasts.
Reduced customer assistance and RTV’s $7 million by maximum selling and profitability through Key Account business plans.


Director Strategic Planning

Increased product adoption rate 52% and global alignment 59% by implementing new merchandising strategies.
Reduced 67% of underperforming styles and improved productivity 5% by creating strategic assortments. 
Achieved double-digit e-commerce comp growth four consecutive years by delivering compelling Go to Market stories and strategies seasonally.


Director Global DTC Merchandising

Improved margins 3.5% by researching new technologies and implementing them into product development. 
Overcame two-year negative sales decline by delivering a clear brand strategy and on-trend products.
Reduced product lead time 10% by introducing the first integrated Go to Market calendar for the brand(s).



Director Product Development & Merchandising

Find out detailed information about Artie Alvarado, Strategic Advisor in Erie, CO

Artie Alvarado: Strategic Advisor in Erie, CO

Artie Alvarado

TAA Consulting

Payless ShoeSource

Journeys Group (Genesco)

Crocs

Skechers USA

Texas A&M University