EMILY BUTCHER

EMILY BUTCHER

Head of Design: Performance, Luxury, Athleisure

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Summary

Design director with over 11 years experience primarily focused on luxury and performance apparel.

My primary passion has always been design, but what sets me apart from others in my field is my acute interest in not only product itself, but also the merchandising and development aspects of building product. With a genuine interest in business results, I am able to influence product opportunities by working closely with marketing partners. Paying attention to margins and overall cost, I am a conscientious leader that focuses on creating the best product that aligns with consumer and business needs. Ultimately I believe it is this combination of design knowledge, communication, and business-minded leadership that makes me excel as a designer and a leader.

Through close mentorship of direct reports, I am able to grow their careers through promotions and raise their value to the company. In addition to design management, I have a record of successful and effective collaboration with cross-functional teams, including marketing, finance, and development. This helps ensure that the product I lead not only resonates with consumers, but aligns with cross-departmental business goals.

Relevant skills:
design management, process improvement, talent management, consumer insights, athlete insights, brand consistency, market analysis, effective presentations, illustrator + photoshop, mentorship, business acumen, garment construction, sketching, color and trend

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