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Accomplished creative professional with 10+ years of marketing & promotion experience. Effective leader, troubleshooter and proven revenue producer with exceptional knowledge of digital marketing & brand management to create new business development and achieve goals through both traditional and non-traditional strategies.

Extensive experience in marketing, client relationships and project management.  My focus has been in creating & executing sales promotions and marketing campaigns within the entertainment industry.  Most recently, I worked within the Marketing & Branding department for Shane's Rib Shack where I developed campaigns to strengthen the brand within its home market, Atlanta.

Develop and implement national-level, brand positioning, sales & general marketing initiatives for a $120 million annual grossing independent distribution company.
•	Spearhead company's growth efforts in Canada including the planning and execution of nationwide B2C consumer promotions and B2B distribution. These initiatives significantly contributed to increased awareness and 180% growth in sales revenue within a six-month period in the territory. 
•	Manage $250,000 worth of marketing budget functions with Amazon.com.
•	Conceive & execute sales & marketing campaigns to set priorities & achieve company’s digital strategy goals (Google Play, Beats Music, Spotify, Rhapsody and more); Partnered with New Wave Media to create ADA Comedy Racket Bracket to increase digital streaming revenue on Spotify and exposure for developing comedians. 
•	Leverage assets of the organization and popularity of ADA’s highly recognizable artist to increase visibility for ADA’s artist as whole across multiple digital sales platforms (iTunes, Amazon, Beats Music, Spotify etc) to successfully achieve annual goals of sales growth, consumer awareness and engagement.
•	Manage two of the largest Independent Retail Coalitions in the country, the Coalition of Independent Music Stores (CIMS) and Department of Record Stores (DORS). 
•	Create unique marketing campaigns around annual campaigns: ADA Best Of, Label Anniversary, Back to School, Vans Warped Tour, Coachella Festival, Record Store Day, touring campaigns and many more.
•	Collaborated with Hard Rock Hotels to create ADA curated digital sampler for hotel & casino guests giving exposure to developing artists with 5 million+ impressions through Hard Rock properties and national media outlets.

Sales & Retail Marketing Manager

Find out detailed information about Amy Bouchard,  in Decatur, GA

Amy Bouchard: in Decatur, GA

Amy Bouchard

Warner Music Group

University of Georgia